Digital Marketing Coordinator
Joie Children's Products, Inc. · Morgantown, PA · 1 mo ago
MarketingFull-time
We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries. We prioritize designing products with families in mind. Our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.
About the role
Position OverviewThe Digital Marketing Coordinator supports the Digital Marketing Manager in executing growth-oriented, omni-channel campaigns that build brand awareness and drive product sales across key digital channels, including email, SMS, and social media. This role is highly collaborative and detail-oriented, helping coordinate timelines, creative deliverables, and partner needs while supporting consistent, consumer-focused digital execution.
Responsibilities
- Coordinate campaign timelines, task lists, and status updates to support omni-channel execution across social media, web, email, affiliate and SMS.
- Support campaign setup and trafficking by organizing inputs such as copy, creative, links, and UTMs as directed, and confirming deliverables meet requirements before launch.
- Maintain campaign documentation, including calendars, launch checklists, and creative inventories, and ensure final assets are archived appropriately for global usage.
- Assist with compiling campaign performance snapshots and recurring updates for leadership review, including dashboards, monthly recaps, and KPI rollups.
- Support general administrative tasks such as contract management, budget tracking, sample