Digital Marketing Coordinator
About the role
Devon Bank is a mission-driven community bank with over 80 years of service to the Chicago area and beyond. As a Minority Depository Institution (MDI), we are proud of our commitment to diversity, innovation, and financial inclusion. With a growing footprint in conventional and Islamic mortgage lending, wealth management, and community impact, we’re looking for a dynamic Digital Marketing Coordinator to help us tell our story and help more people benefit from what we offer.
Responsibilities
- Social Media Marketing
- Manage and grow the bank's social media presence across platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Create engaging content including graphics, videos, stories, reels, and promotional campaigns.
- Monitor audience engagement and respond to comments and messages as appropriate.
- Track social media performance and recommend strategies to improve reach, engagement, and lead generation.
- Stay current on digital marketing trends and platform updates.
- Email Marketing
- Create, schedule, and manage email marketing campaigns using Constant Contact and other marketing platforms.
- Develop newsletters, promotional emails, event invitations, and automated communications.
- Monitor campaign performance including open rates, click-through rates, and conversions.
- Aid with list management and audience segmentation.
- Digital Marketing & Advertising
- Assist in planning, executing, and optimizing digital marketing campaigns.
- Support paid advertising efforts across Meta, Google Ads, and other digital platforms.
- Monitor campaign performance and provide recommendations to improve results.
- Aid with lead generation initiatives and marketing funnel development.
- Maintain marketing analytics and reporting dashboards.
- Websites & SEO
- Update and maintain website content using WordPress.
- Create and update landing pages, event pages, blog posts, and promotional content.
- Aid with search engine optimization (SEO) initiatives, including keyword research, on-page optimization, metadata updates, and content improvements.
- Monitor website performance and user experience.
- Cook up website updates with third-party vendors when necessary.
- Events & Community Outreach
- Support the planning and promotion of financial education seminars, workshops, networking events, and community outreach initiatives.
- Create event registration pages, promotional materials, and event communications.
- Aid with event logistics, photography, and post-event marketing efforts.
- Attend community events and branch activities as needed to support marketing initiatives.
- Marketing Promotional Items
- Track and maintain inventory of promotional materials and signage.
- Keep marketing storage areas organized and labeled.
- Deliver marketing materials to suburban branch locations (Glenview and Wheeling) as needed.
- Content Creation & Design
- Create and edit photos, videos, and graphics for marketing campaigns.
- Maintain brand consistency across all marketing channels and materials.
- Collaborate with internal departments to develop marketing content that supports business objectives.
- Cross-Departmental Collaboration
- Partner with Mortgage, Wealth Management, Treasury Management, Retail Banking, and Human Resources teams on marketing initiatives.
- Aid with special projects and campaigns as assigned.
- Provide marketing support for internal communications and organizational initiatives.
- Bachelor's degree in marketing, Communications, Business, or a related field preferred.
- 2-5 years of marketing experience preferred.
- Experience managing social media accounts for a business or organization.
- Experience with email marketing platforms such as Constant Contact, Mailchimp, or similar systems.
- Experience using WordPress for website updates and content management.
- Familiarity with digital advertising platforms such as Meta Ads and Google Ads.
- Experience with Canva, Adobe Creative Suite, or similar design tools.
- Strong writing, proofreading, and communication skills.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Ability to work independently, take initiative, and meet deadlines.
Requirements
Benefits
We are committed to providing pay and benefits that help employees stay healthy, supported, and prepared for the future. Some Of These Include UnitedHealthcare (UHC) Medical coverage, Dental and Vision coverage through Guardian, Employer-paid Life Insurance, plus Short- and Long-Term Disability, 401(k) with employer match, Voluntary, employee-paid options such as legal coverage, accident insurance, pet insurance & more.
Pay
$31.25 to $33.65/hr
Schedule
The position requires the ability to go to our branch locations (Glenview and Wheeling) on an occasional basis for events or training as required by management.