Digital Marketing Coordinator
Support the day-to-day setup, launching, and quality assurance of digital advertising campaigns
Support the day-to-day setup, launching, and quality assurance of digital advertising campaigns—ranging from Search, Shopping, and PMAX to Paid Social video and image ads
Maintain flawless execution regarding tracking links, naming conventions, and audience targeting
Conduct daily budget pacing checks across active channels to ensure our spend tracks smoothly toward monthly targets and hits efficiency/ROI goals
Performance Data Analysis
Pull daily and weekly performance data from ad platforms and web analytics tools (like Google Ads or Adobe Analytics)
You will look past just "the numbers" to help build the story behind performance trends
Managing the Creative Pipeline
Manage the creative pipeline by analyzing asset performance (e.g., CTR, view rate, conversion rates)
Collaborate with technical teams to ensure product inventory feeds run smoothly
Scientific Lift Studies and Experiments
Assist in setting up and analyzing scientific lift studies, creative tests, and copy experiments to continuously maximize our media budget efficiency
Collaboration with Internal Teams
Partner closely with internal teams including Brand, Creative, eCommerce, and Merchandising to ensure our paid advertising aligns with site inventory and brand priorities
Qualifications
- Proficiency with Microsoft Excel or Google Sheets (e.g., Pivot Tables, VLOOKUPs/XLOOKUPs, data visualization)
- Desire to figure out the "why" behind consumer behavior, changing marketplace dynamics, and algorithmic performance drops
- High attention to quality assurance
- Proactive self-starter who can manage their own daily task list, pivot quickly in a fast-paced environment, and take independent ownership of assignments
- Excellent written and verbal communication skills, with the ability to turn complex campaign data into simple, actionable summaries