Digital Marketing Coordinator

About the role

This is an entry-level, hands-on role where you will help execute, optimize, and scale Paid Advertising campaigns across major digital ecosystems—including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, Pinterest) platforms. This is an onsite role at CB2 HQ in Chicago, IL, Monday through Thursday with the flexibility to work remotely on Fridays.

Responsibilities

• Support the day-to-day setup, launching, and quality assurance of digital advertising campaigns—ranging from Search, Shopping, and PMAX to Paid Social video and image ads.
• Maintain flawless execution regarding tracking links, naming conventions, and audience targeting.
• Conduct daily budget pacing checks across active channels to ensure spend tracks smoothly toward monthly targets and hits efficiency/ROI goals.
• Pull daily and weekly performance data from ad platforms and web analytics tools (like Google Ads or Adobe Analytics) to build the story behind performance trends.
• Manage the creative pipeline by analyzing asset performance (e.g., CTR, view rate, conversion rates) and collaborate with technical teams to ensure product inventory feeds run smoothly.
• Assist in setting up and analyzing scientific lift studies, creative tests, and copy experiments to continuously maximize media budget efficiency.
• Partner closely with internal teams including Brand, Creative, eCommerce, and Merchandising to ensure paid advertising aligns with site inventory and brand priorities.

Requirements

• Proficiency with Microsoft Excel or Google Sheets (e.g., Pivot Tables, VLOOKUPs/XLOOKUPs, data visualization).
• Desire to figure out the "why" behind consumer behavior, changing marketplace dynamics, and algorithmic performance drops.
• High attention to quality assurance.
• Proactive self-starter who can manage their own daily task list, pivot quickly in a fast-paced environment, and take independent ownership of assignments.
• Excellent written and verbal communication skills, with the ability to turn complex campaign data into simple, actionable summaries.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Analytics, Economics, Finance, or a related field.
• Relevant marketing or data-focused internship, university agency co-op, or intensive academic project work dealing with digital marketing or data analytics.
• Interest in learning native ad managers (Google Ads, Meta Ads Manager, TikTok Ads Manager, or Google Analytics); certifications are a major plus.
• Eager attitude toward continuous learning, professional development, and accepting constructive coaching within a collaborative team.

Schedule

Onsite at CB2 HQ in Chicago, IL, Monday through Thursday with the flexibility to work remotely on Fridays.