Digital Marketing Coordinator

Essential Duties/Responsibilities

• Manages the overall digital client and prospect outreach platform for the company, including email, social media and transmission technologies (RSS, subscription, etc.)
• Works with Digital Marketing Manager to create an effective email strategy, including access to CRM, digital outbound platform, and overall reporting
• Creates and monitors overlapping multi-variant outbound campaigns, creating a focus on client engagement from top of funnel to bottom of funnel
• Executes daily publishing, scheduling, and monitoring of content across email and social media platforms in alignment with approved marketing strategy and content calendars
• Works with alternative staffing to compile, analyze, and distribute recurring performance reports; provide insights on engagement, audience growth, and content effectiveness
• Collaborates with the web team to create effective digital journeys, including campaign logistics and digital roadmap user experience expectations
• Maintains and enforces brand standards across digital platforms, collaborating cross-functionally to ensure visual and messaging consistency
• Safeguards all digital communications aligning with Alpine Bank’s values, regulatory requirements, risk management standards, and internal approval processes
• Affords assistance with coordination of third-party vendors related to digital tools and reporting

Job Qualifications

• Understanding of contemporary MCCM platforms, email and digital media channels and integration with enterprise CRM; optimizing content to engage users and drive user engagement
• Understanding how to create multi-variant campaigns with usage of all digital platforms including email, social media and website inclusion
• Proficient in MS Office suite (Word, Power Point, Excel)
• Analytics fluency (engagement rates, impressions, CTR) and the ability to communicate to senior management in an effective way
• Basic understanding of SEO principles and digital content optimization
• Ability to manage multiple projects simultaneously, prioritizing as necessary
• Strong verbal and written communication skills
• Communicates and collaborates with team members to ensure superior results and team success

Education Or Formal Training

• Bachelor’s Degree in Marketing, Communications, New Media, Public Relations or related field

Experience

• One to three years of social media marketing and communications experience preferably in a banking environment

Starting Rate of Pay

From $65,000.00 to $75,000.00 per year, depending on experience.

Benefits

For an overview of our employee benefits please visit: Alpine Bank Careers Page

Position Anticipated to Close

July 24, 2026, or until filled.