Digital Marketing & Content Specialist

About the role

We are seeking a dynamic individual to lead our marketing efforts. The ideal candidate will own and grow our social media presence, email marketing programs, and content creation initiatives. Reporting to the VP of Marketing, this role requires a strategic thinker with a passion for digital marketing and a proven track record in managing multiple channels.

Responsibilities

• Manage and grow Plugable's presence across LinkedIn, YouTube, Reddit, and other platforms
• Create platform-native content tailored to each channel
• Own our email marketing program, including campaigns, automated flows, list health, and segmentation
• Nurture a growing audience of prosumers, IT administrators, and business buyers through smart, segmented communication
• Coordinate B2B outreach sequences in partnership with Sales Operations
• Partner with Product to translate technical specs into engaging content
• Manage video distribution across YouTube, Shorts, and social media
• Support our Shopify storefront and activate cross-channel campaigns for new product launches

Requirements

You must have prior experience owning digital marketing channels, a strategic content brain, and a deep understanding of social media platforms. You should be comfortable with email marketing, including building lists, segmenting audiences, and crafting targeted messages. A background in content creation and a keen interest in technology trends are also essential.

Qualifications

Preferred qualifications include:

• Experience managing social media and email marketing campaigns
• A proven track record in content strategy and execution
• Familiarity with AI-driven marketing tools and workflows
• An interest in the latest developments in technology and workplace trends

Skills

The successful candidate will possess:

• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities
• Ability to adapt quickly to changing digital marketing landscapes
• Proficiency in content creation and optimization

Benefits

Our benefits package includes:

• Generous PTO
• Full benefit package (health, vision, dental)
• Large company contributions (profit-sharing, HSA funding, disability insurance, retirement matching)
• Employee perks (wellness stipend, product discounts, professional development budget)

Pay

Compensation will be determined based on skills, experience, education, and geographic location. Benefits, bonuses, and other discretionary pay may be provided as part of the total compensation package.

Schedule

This is a full-time remote position. We are open to hiring employees in Washington, Oregon, California, Texas, Pennsylvania, Florida, and Canadians living in BC or Ontario.