Digital Marketing & Content Specialist

Description

Want to join an AMAZING organization with a mission of building girls of COURAGE, CONFIDENCE, and CHARACTER who make the world a better place? Girl Scouts - North Carolina Coastal Pines is seeking a Digital Marketing & Content Specialist to join its local council!

About the role

Girl Scouts - North Carolina Coastal Pines represents 41 counties within North Carolina. The Digital Marketing & Content Specialist supports the execution of digital marketing initiatives across multiple channels, including social media, website, email marketing, paid advertising, and membership recruitment campaigns.

Responsibilities

• Schedule and publish content across all platforms, write engaging captions aligned with brand voice, monitor community comments/messages, and track performance trends.
• Develop graphics, flyers, digital ads, and marketing materials using brand templates; format content for multiple platforms and assist with photography/video coordination.
• Manage editorial calendars, write and publish blog content, and coordinate story collection across departments to ensure alignment with organizational priorities.
• Update landing pages and website content for accuracy, monitor user engagement analytics, and support SEO optimization efforts.
• Absorb and interpret marketing data and performance metrics, analyze cross-channel performance to identify trends and conversion opportunities, and provide actionable recommendations to improve campaign performance and return on ad spend (ROAS).
• Partner closely with the Membership team to track lead generation, monitor recruitment and renewal campaign metrics, and evaluate overall campaign effectiveness.
• Compile weekly and monthly performance dashboards and reports.
• Organize digital asset and photography libraries, support council-wide event promotions, and assist with strategic projects and administrative marketing tasks as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or related field
• 1–3 years of relevant experience: internship, volunteer, or professional experience preferred
• Strong analytical and organizational skills
• Experience interpreting marketing data and performance metrics
• Familiarity with social media platforms and digital marketing best practices
• Experience with Google Analytics, Meta Business Suite, and email marketing platforms preferred
• Experience with Canva and Adobe Creative Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Passion for mission-driven work and storytelling

Qualifications

• Diversity, Equity, Inclusion & Belonging
• Girl Scouts – North Carolina Coastal Pines builds girls of courage, confidence, and character who make the world a better place. We are committed to diversity, equity, inclusivity, and belonging by creating a safe and welcoming environment for all through a shared responsibility of each and every member.
• We are dedicated to increasing our cultural competence and creating opportunities for authentic human-to-human connection by respecting, embracing, and celebrating what makes us all different.
• GS-NCCP Is An Equal Opportunity Employer
• Girl Scouts – North Carolina Coastal Pines provides equal employment opportunities to all qualified persons and prohibits discrimination and harassment of any type without regard to race, sex (including pregnancy, sexual orientation, transgender status, or gender identity), color, religion, national origin, disability, genetic information, age, marital status, veteran status, or other characteristics protected by federal, state or local laws.

Pay

The annual salary range for this position is $40,000 - $45,000, commensurate with experience.

Schedule

This is a hybrid role, NOT a fully remote position. The selected candidate must reside in North Carolina, specifically within our council’s 41-county service footprint.