Content & Digital Marketing Specialist

Summary

The Content & Digital Marketing Specialist supports the planning and execution of digital marketing initiatives across a variety of client accounts. Working closely with the account service, creative, and media teams, this individual creates engaging content, assists with digital campaigns, and helps clients effectively communicate across digital platforms.

Essential Functions And Responsibilities

• Create, schedule, and publish content across a variety of social media platforms.
• Write engaging copy for social media, email marketing campaigns, digital advertising, and other marketing materials.
• Assist in the execution and ongoing support of digital marketing campaigns across multiple channels.
• Build and deploy email marketing campaigns and maintain email distribution lists.
• Capture and edit basic photo and video content for use across digital marketing channels.
• Affiliate with on-site photography and videography at client events, promotional activities, and agency projects.
• Support the implementation and monitoring of paid search and social media advertising campaigns.
• Maintain content calendars and assist in keeping projects on schedule.
• Research industry trends, competitor activity, and emerging digital marketing best practices.
• Collaborate with designers, account service staff, and media specialists to execute integrated marketing campaigns.
• Ensure brand consistency across all digital communications and marketing materials.
• Support agency marketing initiatives, client promotions, and special events as needed.
• Provide administrative and project support for digital marketing initiatives.

Education & Experience

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, Public Relations, or a related field, or an equivalent combination of education and professional experience.
• Two to four years of professional experience in marketing, advertising, communications, social media, or a related field.
• Agency experience is preferred but not required.
• Experience creating digital content, writing marketing copy, managing social media platforms, and utilizing common digital marketing tools is highly desirable.