Digital Marketing/Content Coordinator

Appulate is the fastest-growing company in the InsureTech space. We have built a strong reputation in the insurance industry by understanding the needs of every stakeholder in the quoting process. A frequent recipient of ACORD awards and recognition from trade publications and industry analysts, Appulate has become the go-to technology partner for insurance companies, agencies, and brokers. Today, more than 35,000 insurance agencies—representing roughly 80% of the total U.S. market—rely on Appulate to increase the speed and effectiveness of their submission process. As a result of this success, we are evolving into a distribution channel for insurance products and programs, delivering them directly to agents and automating the entire quoting process. Supported by a team of nearly 100 software engineers, Appulate is uniquely positioned to combine technology, distribution, and insurance products to meet the needs of the industry for years to come.

Responsibilities

• Execute the digital marketing strategy set by the Digital Marketing Manager
• Join exploratory calls with customers to uncover product details and value propositions, then turn those insights into engaging content that drives action
• Create white papers, brochures, social media content, email marketing campaigns, and other marketing materials
• Develop clear, creative, and concise value-proposition-driven content
• Support all digital marketing channels (website, blogs, email, and social media) to drive engagement, maintain brand consistency, and improve conversion rates
• Manage campaign reporting and performance tracking
• Review, edit, and proofread all assigned projects for accuracy and quality
• Other duties as assigned

Requirements

• Fluent in English (verbal and written)
• Bachelor’s degree (BS or BA) or higher from a four-year college or university
• 1+ years of working knowledge of digital marketing channels, including website, email, and social media
• Experience supporting LinkedIn and other social platforms
• Ability to work aligned with U.S. Central Time Zone standard business hours (8:00 a.m. – 5:00 p.m. CT)
• Familiarity with web, email, and social media analytics, including compiling and analyzing performance data
• Basic understanding of lead generation and its role in the sales pipeline
• Understanding of content development processes from strategy through production, including basic HTML/CSS/JS skills for websites, email, and social platforms

Skills

• Process-driven approach that keeps projects on track, seeks necessary information/approvals/resources, and meets timelines and content requirements
• Comfortable communicating with executives, sales representatives, vendors, and customers
• Strong listener who communicates effectively across all levels of the organization and demonstrates a dynamic, thoughtful, customer-service-focused personality with the flexibility to adapt to changing priorities
• Ability to self-manage and collaborate successfully with individuals and teams across functions
• Willingness to learn marketing tools, technology, skills, and techniques

Benefits

• Fully remote work environment
• Unlimited PTO (we believe in work/life balance)
• Health benefits

Pay

Competitive compensation; final package based on experience and the outcome of the selection process.