Digital Marketing Contact Automation Specialist

Responsibilities

• Support in updating end-to-end journey content and managing personalization rules on a variety of company owned websites and mobile apps, keeping in mind ADA compliancy and SEO best practices.
• Aid in coordinating the email campaign process from beginning to end including creative, template build, approvals, list management and post analysis.
• Understand the marketing automation, audiences, customer segmentation, targeting and personalization.
• Adhere to security and privacy guidelines in relation to CAN-SPAM, GDPR and CASL related requirements.
• Support the development, enhancements, and operation of standardized best practices, business processes and workflows.
• Communicate with our digital insights team to effectively track, measure, and act on insights assuring the proper data is accessible, validated, and reported (push/pull).
• Derive insights and effectively communicate corresponding narratives around customer behaviors that identify and connect all touchpoints.
• Collaborate with internal and partner creative resources to solution designs and creative.
• Support corporate and property level marketing team members on web and email platforms.
• Assist with ongoing email audits.
• Ability to read and understand analytics and A/B testing outcomes to help improve strategies, tactics and engagement communications.
• Help design, develop, and implement intuitive dashboards designed for various target audience consumption by business stakeholders (SFMC).
• Support in identifying, building and optimizing high-value audiences for targeting across Email, Push and SMS channels.
• Open to learning and applying, as well as perform other duties/projects as the organization grows and evolves.

Qualifications

• Continuous learner, and eager to be an SFMC guru.
• Bachelor's degree in Marketing, Computer Science, Math, or Statistics.
• Capable of identifying audience segments and execute on personalized campaigns.
• Experience with A/B and multivariate testing techniques, best practices and tools (i.e. Optimizely, Adobe Target), a plus.
• Understanding of HTML and CSS.
• Able to prioritize and complete tasks in an agile environment.
• Recent, hands-on knowledge of Salesforce Marketing Cloud.
• Experience growing, engaging with, and analyzing performance of a large email marketing database.
• Naturally curious with a passion for understanding consumer behavior and trends in both the digital space and in relation to the broader scope of business.
• Must be a “Doer” and thrive in a fast-paced, dynamic, and agile environment that can pivot quickly.
• Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence.
• Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines.
• Strong interpersonal and team player skills. Highly collaborative.
• Strong detail orientation with a highly trusted degree of integrity, accuracy, and results orientation.
• Create interactive Marketing Cloud emails and landing pages.
• Configure various AMPscript functions.
• Navigate basic Marketing Cloud data segmentation functionality.
• Transform data in Marketing Cloud using Structured Query Language (SQL).
• Automate data management tasks with Automation Studio.