Marketing Automation and Email Specialist
About the role
Rogue Credit Union is a member-owned, not-for-profit financial cooperative in the Rogue Valley, Oregon. We aim to provide exceptional member experiences and support local communities.
Essential Functions & Responsibilities
Analyzes, designs, and optimizes data structures and automations within Salesforce Marketing Cloud (SFMC) to support effective audience segmentation, campaign automation, personalization logic, and dynamic content.
Develops and documents automation workflows, journeys, and data extensions that align with established standards for accuracy and maintainability.
Maintains the performance and overall health of campaigns and automations, identifies opportunities for improvement, and implements enhancements through A/B testing, workflow refinement, and data enrichment strategies.
Creates and maintains reporting using various tools including Tableau, system dashboards, and Google Analytics 4 (GA4), providing clear, actionable insights to guide marketing decisions across digital platforms.
Oversees technical execution of marketing tasks and operational workflows across email, web, and paid media channels, ensuring smooth integration between systems such as SFMC, CMS platforms, Google Workspace, and internal data sources.
Stays current on marketing automation trends, compliance, tools, and best practices.
Collaborates with stakeholders across the organization to define data requirements, enhance tagging and tracking strategies, and strengthen content and campaign approaches, ensuring marketing initiatives are aligned with technical capabilities.
Proactively performs other duties as needed or assigned.
Knowledge & Skills
Experience: One year to three years of similar or related experience, specifically in email service providers like Salesforce Marketing Cloud and data management.
Education: A two-year college degree, specialized certification or licensing, completion of specialized training courses, or job-specific skills acquired through professional experience. A bachelor's degree is preferred but not required.
Interpersonal Skills: Strong collaboration skills, ability to translate technical concepts for non-technical audiences, effective cross-functional communication, and internal stakeholder engagement.
Other Skills: Working knowledge of SQL and data structure design, including data extensions, filtering logic, and audience building techniques. Proficiency in scripting, coding with AMP/CSS/HTML, and analytics and reporting tools such as Tableau, BI platforms, and GA4.
Physical Requirements
May involve long periods of sitting, standing, or walking. Frequent lifting up to 30 pounds. Bending, squatting, reaching, grasping, moving, or climbing.
Finger dexterity while using a computer. Continuous talking and hearing in person and on the telephone. Continuous clarity of vision at 20 inches or less and 20 feet or more.
Work environment includes normal workdays with occasional overtime or unpredictable schedules, including extended hours. May require working Saturdays or Sundays. Exposed to potentially hazardous conditions, including robbery.
Travel to all credit union regions may be required.
Disclaimer
Rogue Credit Union is a drug-free workplace and requires a drug screening test within 48 hours of employment offer. We are an Equal Opportunity Employer and make employment decisions without regard to race, color, national origin, religion, sex, age, disability, veteran status, or any other protected class. If you are an individual with a disability and need a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process, please contact us at (541) 622-7295.