Digital Marketing Consultant-SEO

About the role

We are seeking a Digital Marketing Consultant-SEO to join our dynamic team. This role involves developing and executing tailored strategies, conducting SEO/SEM audits, building and nurturing partnerships, conducting keyword research, performing performance analysis, and implementing conversion optimization strategies.

Responsibilities

• Develop & Execute Tailored Strategies: Collaborate with clients to design and implement comprehensive online marketing plans that align with their business goals, ensuring long-term success and growth.
• Push clients to take the right steps to maximize their digital presence.
• SEO/SEM Audits & Guidance: Conduct in-depth monthly and annual audits of client websites to identify areas of improvement. Provide ongoing guidance on search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance their online visibility and conversion rates.
• Create and cultivate valuable relationships with key online entities and businesses that can help clients grow. These strategic partnerships are vital for creating opportunities for link building, cross-promotion, and increasing brand awareness.
• Keyword Research & Content Optimization: Conduct thorough keyword analysis to identify opportunities for content optimization. Ensure that clients’ copy and keywords follow best practices to rank higher in search engines, drive relevant traffic, and engage their target audience effectively.
• Performance Analysis & Conversion Optimization: Regularly assess key performance indicators (KPIs) and analytics data. Based on insights, implement strategies to improve client website conversions, driving higher ROI and measurable results.
• White-Hat SEO Best Practices: Ensure all digital marketing efforts adhere to the latest Google webmaster guidelines. You will focus on delivering long-term, ethical results that maintain a client’s positive online reputation.
• Collaborative Approach: Work closely with our team of designers, developers, copywriters, and PPC specialists to optimize client website performance, user experience (UX), and conversion pathways.

Requirements

• Strong analytical and problem-solving abilities.
• Highly organized, with a keen eye for detail and accuracy.
• Excellent oral, written, and interpersonal communication skills.
• Demonstrated ownership and follow-through on tasks.
• Customer service-focused with a solution-oriented approach.
• Professional demeanor and composure.

Desired Traits

• Bachelor’s Degree in Marketing, Business, or a related field.
• 2-+ Years of Professional SEO Experience with hands-on knowledge of digital marketing strategies.
• Client-Facing Experience: Experience in managing B2C clients, particularly in a consultative or account management capacity.
• Project Management Skills: Proven ability to handle multiple accounts and projects simultaneously while ensuring timely and efficient execution.
• Experience in Company Branding and Messaging to help clients build a cohesive and effective online presence.
• Website Architecture Knowledge: Understanding of website structure and its impact on digital marketing best practices.
• Experience in PPC Experience: Some experience managing and optimizing pay-per-click (PPC) campaigns.
• Fundamental Knowledge of HTML & CSS: Basic understanding of HTML and CSS to effectively collaborate with web developers.
• Google Analytics & Reporting: Proficiency in using Google Analytics to develop performance reports and provide actionable insights.
• Excellent Communication Skills: Strong written and verbal communication skills for client interactions, presentations, and reporting.