Digital Marketing & Communications Specialist

Position Summary

The Digital Marketing & Communications Specialist leads the creation, management, and execution of Tougaloo College's digital presence. This role drives brand visibility, audience engagement, and strategic communications across web, social media, email, and multimedia platforms. The ideal candidate is a creative, technically skilled storyteller who thrives in a fast-paced, collaborative environment and produces high-quality, brand-aligned content.

Duties

• Create and publish engaging content across web, social media, email, and multimedia platforms
• Draft institutional communications (press releases, web copy, campaigns, speeches, etc.)
• Design digital assets (graphics, presentations, newsletters, infographics)
• Produce multimedia content (photography, video, reels) to enhance engagement
• Maintain and update website content, ensuring accuracy, accessibility, and brand consistency
• Apply basic HTML/CSS and manage CMS platforms (e.g., Drupal)
• Implement SEO strategies and analyze performance using tools like Google Analytics
• Manage institutional social media channels and audience engagement
• Develop and execute email campaigns (e.g., Constant Contact/Mailchimp)
• Track analytics and provide insights to improve performance
• Support multi-channel campaigns supporting enrollment, fundraising, and institutional goals
• Develop donor and alumni communications (annual reports, campaigns, events)
• Collaborate across departments to identify and amplify institutional stories
• Support communications for major events (Commencement, Founders' Week, etc.)
• Maintain editorial calendar and media contact lists
• Support press relations and media inquiries
• Ensure all content meets AP style, brand standards, and quality expectations

Required Knowledge, Skills And Abilities

• Education & Experience: Bachelor's degree in Communications, Marketing, Digital Media, or related field; minimum 3 years of experience in digital communications or content creation
• Technical Skills: CMS experience (Drupal preferred), basic HTML/CSS; social media and email marketing platforms; Canva and/or Adobe Creative Suite; Google Analytics and SEO knowledge; Microsoft Office & Google Workspace
• Preferred Skills: Photography/videography and video editing; podcasting or short-form video content creation; digital signage or emerging media tools
• Professional Competencies: Strong writing, editing, and visual design skills; ability to manage multiple projects and meet deadlines; creative, strategic thinker with strong storytelling ability; collaborative, self-directed, and detail-oriented; commitment to the mission and legacy of Tougaloo College

Additional Information

• Some travel, evening, and weekend work required
• Duties may evolve based on institutional needs
• Date of Position Opening: 2026-03-27
• Application Deadline: Until position filled
• Salary: Commensurate with experience