Digital Marketing, Communications, & Creative Specialist

Key Responsibilities

• Lead the conceptualization, filming, editing, and production of high-quality video content for all digital platforms (social media, website, email, and in-stadium screens).
• Develop a consistent video content calendar aligned with team initiatives, gamedays, and corporate partner campaigns.
• Manage video archives, ensuring proper organization, tagging, and accessibility.
• Develop and implement engaging social media strategies across all Loudoun United FC platforms (e.g., Instagram, X/Twitter, Facebook, TikTok, YouTube).
• Create compelling written, graphic, and video content tailored to each platform's audience and modern best practices.
• Maintain social media channels, responding appropriately to foster positive interactions.
• Analyze social media performance data to identify areas for growth and optimization.
• Design, write, and execute full-lifecycle email marketing campaigns, including newsletters, promotional offers, ticket alerts, and fan engagement communications.
• Manage, clean, and segment email subscriber lists to maximize engagement.
• Analyze email campaign performance and continuously optimize for improved open rates, click-through rates, and conversions.
• Regularly update and maintain the Loudoun United FC website with fresh, engaging, and accurate content (news articles, player bios, schedule updates, and matchday information).
• Ensure website content is optimized for SEO, mobile responsiveness, and overall user experience.
• Collaborate with ticketing, partnerships, and operations departments to ensure timely and relevant information is published.
• Contribute to the overall marketing strategy, identifying new opportunities and innovative digital avenues to grow the fan base.
• Collaborate with the broader marketing team to ensure consistent, cohesive brand messaging across all digital touchpoints.
• Assist with photography and graphic design needs as required.
• Track, analyze, and report weekly/monthly performance metrics of all digital marketing initiatives to the Director of Marketing.
• Provide data-driven insights and actionable recommendations for optimizing future campaigns.

Qualifications

• Experience: 2–4 years of professional experience in digital marketing, with a proven track record in video production, social media management, email marketing, and website content administration.
• Technical Skills:
  • Proven expertise in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Proficiency with graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
  • Experience with major email marketing platforms and Content Management Systems (CMS).
• Communication: Excellent written and verbal communication skills with a keen eye for detail and strong storytelling abilities.
• Work Style: Ability to work independently and collaboratively within a fast-paced, dynamic sports entertainment environment. Excellent project management skills with the ability to meet tight deadlines.
• Industry Passion: A strong passion for soccer and a deep understanding of the sports and entertainment landscape is highly preferred.
• Flexibility: Ability to work non-traditional hours, including evenings, weekends, and holidays as required by the team's matchday and events schedule.