Creative and Digital Communications Specialist

Essential Responsibilities

• Create, coordinate, or provide creative direction for digital and print communications, including graphics, annual reports, flyers, media buys and other campaign materials, based on project needs and available resources.
• Ensure all creative deliverables align with brand guidelines and campaign objectives.
• Collaborate with internal teams to determine the most effective formats for storytelling and engagement.
• Serve as the divisional authority on website standards, templates and publishing practices, ensuring consistency and scalability across all corps and service locations.
• Ensure all content aligns with divisional messaging, brand standards, and integrated communications campaigns.
• Set up and manage Wufoo forms for registrations, checklists and surveys for divisional headquarters and corps throughout the division.
• Generate monthly reports that track divisional website performance, including metrics on digital tracking, conversion activity, traffic volume, engagement trends, and search optimization, and provide actionable insights and recommendations based on those reports.
• Afford assistance internal stakeholders with website best practices, ensuring corps’ websites are supported through standardized solutions that promote consistency and scalability.

Qualifications

• Education/Experience: Bachelor’s degree in marketing, digital media or communications, graphic design or any related field or equivalent experience (4 years).
• 2 - 4 years of experience in digital content, creative services, marketing, or communications.
• Demonstrated experience in graphic design, content creation, and digital storytelling – portfolio required.
• Nonprofit experience is desired but not required.

Skills, Knowledge & Abilities

• Strong design and visual storytelling skills with attention to detail and brand consistency.
• Strong understanding of digital content strategy, branding and audience engagement.
• Ability to manage project from concept to completion with minimal supervision.
• Ability to collaborate effectively with diverse internal stakeholders, including corps officers and staff, by approaching interactions with a client-service mindset.
• Strong verbal and written communication skills.
• Ability to train and support non-technical users on digital tools and platforms.
• Highly organized and detail-oriented.

Computer Skills

• Proficient in Microsoft Office 365.
• Advanced proficiency in Adobe Creative Suite (illustrator, InDesign, Photoshop, Premier Pro, After Effects).
• Experience with Canva and other design tools.
• Basic experience with CMS platforms (WordPress, Symphony, Zesty).
• Working knowledge of SEO/SEM and analytic tools (Google Analytics or Adobe Analytics).
• Basic knowledge of HTML/CSS.

Willingness

• To learn new software as needed.