Digital Marketing Campaign Manager, Advancement Communications - University Advancement

About the role

The successful candidate will manage and execute email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives.

Responsibilities

• Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives.
• Manage the draft, review, and approval process for individual projects.
• Troubleshoot and resolve email deployment issues promptly.
• Manage the approval queue for email builds created outside of Advancement Communications.
• Serve as project/traffic manager for Salesforce Marketing Cloud projects; serve as point-person for a UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to kick-off new projects, gather assets, and define project scope; trouble-shoot “at risk” projects.
• Seed list management, producing assets for meetings and presentations, managing and organizing creative assets for digital strategy team.
• Perform other duties as assigned.

Working Conditions

Normal office environment. Occasional travel to off-campus locations. Possible travel for training and education.

Education

Required Qualifications: Bachelor's degree

Preferred Qualifications: Three years of experience in email marketing in a higher education, non-profit, or similar environment. Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.). Salesforce Marketing Cloud Email Specialist Certification. Skills in ClickUp (project management app).

Salary and Benefits

Salary Range: $58,400.00 - $99,700.00 / Annually

Personal: Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Take advantage of our free Metro transit U-Pass for eligible employees. WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%. Wellness: Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more! Family: We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered. WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.