Associate Director of Digital Marketing, University Advancement

Essential Functions

• Plans, launches, and monitors digital marketing campaigns across paid search, display, social, email, and web channels to support institutional priorities.
• Translates strategic goals into actionable digital tactics, ensuring alignment with University Marketing and Communications messaging and brand standards.
• Collaborates with campus partners and vendors (including Offprem) to manage timelines, creative assets, and reporting deliverables.
• Implements and manages the Social Media strategy in collaboration with Advancement colleagues based on communication strategies.
• Administers Salesforce Marketing Cloud and related platforms, managing segmented campaigns, journeys, and automations that enhance audience engagement.
• Maintains data integrations between Salesforce CRM and marketing systems in coordination with IS and Advancement teams.
• Ensures compliance with data governance, privacy, and accessibility standards.
• Uses Google Analytics 4 (GA4), SiteImprove, and related tools to track and evaluate campaign performance, website traffic, and user engagement.
• Creates recurring dashboards and summaries that inform data-driven decision-making and continuous improvement.
• Identifies optimization opportunities to enhance reach, engagement, and conversions across channels.
• Manages SEO strategy using tools to improve search visibility and site quality.
• Collaborates with content and web teams to optimize copy, structure, and tagging for maximum performance and accessibility.
• Works cross-functionally with departments, schools, and administrative units to align digital marketing efforts with institutional goals.
• Develops user guides, templates, and training sessions to strengthen digital literacy and campaign best practices across the University.

Required Education, Knowledge, Skills, Abilities

• Bachelor’s degree in marketing, communications, digital media, or related field.
• Minimum 5–7 years of experience in digital marketing, marketing automation, or CRM administration.
• Proficiency with Salesforce Marketing Cloud, Google Analytics 4, and SiteImprove (or comparable SEO/SEM and CRM platforms).
• Hands-on experience managing digital advertising campaigns across Google, Meta, and LinkedIn platforms.
• Experience managing social media platforms and strategies based on brand communication needs.
• Strong data literacy with the ability to translate analytics into actionable insights.
• Excellent communication, project management, and organizational skills.
• Ability to work evenings and weekends as required.
• Respect for the dignity and abilities of all people.

Physical Requirements And Environmental Conditions

• Sedentary work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
• No adverse environmental conditions expected.

Note To Applicant

• This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.

Additional Job Description Time Type Requirement

Full time

Note To Applicant

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations For Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.