Digital Marketing & Brand Manager
Position Purpose
Kane’s Furniture is looking for a full-stack Digital Marketing & Brand Manager who can balance creativity with performance. This is not a pure content role or a pure ads role—you’ll be responsible for both building the brand and driving measurable results across digital channels. You’ll work closely with Marketing Leadership to execute content, manage paid media, and track performance across platforms.
What You’ll Own
- Create 2–3 weekly email campaigns focused on lifestyle, inspiration, and brand storytelling
- Script, film, and appear in short-form video content (Reels, TikTok, YouTube Shorts)
- Design social posts and carousels using tools like CapCut, Canva, or Adobe
- Build and manage retargeting strategies and audience segmentation
- Oversee pixel implementation, event tracking, and conversion attribution
- Collaborate with external agencies and vendors when applicable
- Track and manage marketing spend across channels in partnership with leadership
- Build weekly snapshots and monthly reports showing performance and business impact
- Use GA4, Meta Ads Manager, and Google Ads to analyze traffic, conversions, and trends
- Translate performance data into clear insights and actionable recommendations
- Work with IT to ensure proper tracking setup (pixels, events, attribution)
- Partner with merchandising to align campaigns with inventory and promotions
- Maintain and optimize Google Business Profiles and YouTube channel presence
- Use AI tools to support content ideation, editing, and workflow efficiency
- Ensure all brand and product representation remains accurate and human-verified
Required
- Proven experience managing paid media campaigns (Meta + Google Ads required)
- Working knowledge of GA4, conversion tracking, and attribution
- Experience with email marketing and campaign execution
- Strong content creation skills (video + design)
- Comfortable being on camera and representing a brand
- Able to manage budgets and clearly communicate performance
Nice to Have
- Retail, eCommerce, or home/lifestyle brand experience
- Experience with TikTok Ads
- Familiarity with Adobe Creative Suite
- Experience integrating AI into marketing workflows
Who You Are
- A "Natural" on Camera: You have a great personality and love being the host of a video.
- A Content Pro: You’re a wizard with CapCut and Canva (or Adobe).
- Tech-Savvy: You know your way around Meta Ads Manager and Google Analytics.
- Detail-Oriented: You’re great with a spreadsheet and can explain a budget to a CMO without breaking a sweat.
- A Storyteller: You understand that "Brand Awareness" is just as important as a "Big Sale."
Benefits
Competitive benefits package including medical, dental, vision, disability, 401k and profit sharing
Paid vacation
Generous employee discount
Continuous training and development
Why Kane's?
Did you know Kane’s, and our associates, are involved in helping charities like Junior Achievement, Tampa Bay, Habitat for Humanity, Ronald McDonald house. And Starting Straight Now (ending childhood homelessness). Whether it is rolling up our sleeves to help build a home or speaking with kids and their career goals, helping communities where we live and work is extremely important to the Kane’s team.
What We Need to See in Your Application
Show us some emails or social graphics you’ve created.