Marketing & Digital Strategy Manager

Key Responsibilities

• Maintains hotel graphics, photos, logos, and other intellectual property
• Manage and maintain all hotel graphics, photos, logos, intellectual property
• Provide direction to managers on where to find these resources and how to use them appropriately, as well as handle client requests for these resources.
• Execute Radisson Blu’s graphic/advertising standards and brand positioning across all graphics and communications at the hotel no matter who is using them or where they are being used - to ensure that the hotel is being represented properly and consistently
• Work with Corporate Director of eCommerce to ensure the hotel is following all brand standards and meeting established KPI targets for channel strategies and tactics
• Plans campaign strategies and tactics closely with the Sales Leaders
• Monitor and manage daily media optimization and recommendations
• Leverage data-driven insights to inform planning and optimization for future media and ongoing content strategies
• Partner with Social Media and other digital marketing vendors to test and analyze advertising and awareness campaigns and performance metrics, using internal social analytics and measurements tools to optimize performance and meet business objectives
• Cook with the Central Director of eCommerce to assess priority projects that impact digital booking performance
• Maintain Marketing Material
• Update and maintain inventory of sales kits, brochures, facility guides, hotel color level maps, fold out check-in maps, and other printed materials – ensure any needed edits/updates are made prior to reorder
• Create and maintain project schedule for hotel marketing initiatives to coincide with annual budget and quarterly performance goals
• Marketing – General Hotel
• Coordinate the design and production of graphics and collateral from beginning to end – provide direction, edits or write out concept, review rounds of proofs, and coordinate printing and installation
• Generate all “one-off” marketing pieces; customized PDF/flyers
• In-house Hotel Channel - Manage and maintain the promo channel; consistently update
• Work with the Director of Sales and Marketing and Central Director of eCommerce on marketing projects
• Aid with the budgeting for Marketing
• Aid entire business team and all hotel outlets with creative projects, ideas, presentations, and other Marketing-related needs
• Promotional Opportunities – Hotel
• Review incoming advertising, promotional, and sponsorship opportunities – discuss with Director of Sales and Marketing
• Proactively search out promotional opportunities with local attractions; maintain relationships with industry partners (Arts Councils, City Governments, Tourist Attractions etc.)
• Proactively search and coordinate partnerships with other businesses/attractions in the city when arise; Seek partnerships to maximize hotel awareness and reach.
• Promotional Opportunities – Groups
• Manage Custom Keycards – inquiries, negotiations, quote & ordering, artwork proofing, securing/processing payment, label individual sleeves when arrive and coordinate front desk distribution
• Review any client proposed promotional opportunities outside of what the hotel offers and determine feasibility and pricing
• Print/Electronic Advertising
• Assist in development of all print and digital advertising/artwork production
• Photography
• Coordinate and execute hotel photo shoots and filming – photographer selection, pre-planning, setting rooms, execution, follow-up proofing, etc.
• With DOSM - Evaluate and approve or deny any outside filming or photography in hotel, get appropriate agreements signed if approved, communicate media on property and approved filming to pertinent individuals, prepare for and monitor filming/photography if necessary – outside requests, group requests, affiliate group requests, guest requests, construction/architect for renovations requests; Immediately address any unauthorized filming taking place in hotel
• Social Media Channels
• Create and maintain a calendar of events outlining future social media opportunities on a day-by-day basis
• Manage all Radisson Blu Aqua accounts and seek out ideas/opportunities to utilize LinkedIn, Instagram, Facebook, and others
• Create and implement QR Codes throughout the hotel for guest information
• Maintain and update standard signature lines to include social media icons and links
• Post/Send hotel’s events to local blogs along with Wagstaff
• Proactively research social media opportunities within hotel utilizing HR, Catering, F&B, Sales, and other departments
• Local calendars of events (sports, school, city events)
• Increase visibility and content on the Facebook, Instagram and LinkedIn pages
• Explore and research new social networks and existing channel updates and best practices
• Develop a “personality” for hotel’s Facebook page – increase awareness and engagement
• Work with groups to help promote their events (when appropriate)
• Attend industry and local events where needed that are related to marketing and digital strategy and promoting the Radisson Blu.
• Be the constant contact person for any guests inquiries about social networks (special requests)
• Constantly monitor and report what our competition is doing
• Create 100% guest satisfaction by providing the Radisson Blu experience through performance that demonstrates the standards of, genuine hospitality and exceeding guest expectations

Requirements/Skills

• Bachelors degree preferred
• Two – three years prior administration experience with Marketing, eCommerce or Social Media – hospitality industry experience not required, but is a plus
• Strong attention to detail
• Familiarity with graphic formats and programs
• Excellent computer skills including the Microsoft Office suite
• Strong presentation and communication skills to interact with other departments and guests
• Experience in collecting and reporting on performance metrics to key stakeholders