Digital Marketing and Strategy Manager

About the role

The Digital Marketing Leader at Accertify will drive awareness, engagement, and revenue growth through a comprehensive digital marketing strategy. Reporting to the Revenue Marketing Director, this role will oversee multiple digital channels and ensure alignment with broader campaign objectives.

Responsibilities

• Own the website as Accertify's primary conversion engine, including website architecture, performance, scalability, and user experience.
• Build and optimize WordPress pages, landing pages, forms, and conversion paths.
• Modernize the website experience page-by-page in partnership with Content and Portfolio Marketing.
• Drive conversion rate optimization (CRO) through testing, experimentation, and analysis.
• Implement and optimize technical SEO, AEO, and GEO best practices.
• Manage chat and conversational marketing experiences.
• Own Accertify's visibility across traditional search, AI-powered answer engines, and organic digital channels.
• Leverage review platforms including G2, Capterra, Trustpilot, and TrustRadius as part of Accertify's overall visibility strategy.
• Lead flow and omnichannel campaign management, including lead scoring, grading, routing, and lifecycle management.
• Own Pardot nurture journeys and engagement programs.
• Drive continuous optimization of lead quality and conversion performance.
• Own the marketing-to-sales handoff process.
• Own planning, visibility, and execution across Accertify's digital marketing portfolio.
• Maintain a transparent, accurate digital marketing calendar covering website updates, content publication, SEO/AEO initiatives, nurture programs, organic social campaigns, YouTube content, review platform activity, and digital promotions.
• Proactively communicate risks, blockers, timeline impacts, and resource constraints.
• Partner with Content, Portfolio Marketing, ABM, Events, RevOps, and Sales to ensure digital execution aligns with broader campaign objectives.

Qualifications

• 5+ years of experience in digital marketing, demand generation, marketing operations, or revenue marketing within a B2B technology company.
• Demonstrated success improving website conversion performance through hands-on optimization.
• Strong WordPress experience, including page creation, forms, integrations, and content publishing.
• Advanced experience with Salesforce and Pardot.
• Expertise in HTML, CSS, JavaScript, pixel implementation, and AI-assisted coding tools to troubleshoot, implement, and optimize.
• Deep understanding of GA4, GTM, attribution, and conversion tracking.
• Experience leveraging review platforms such as G2, Capterra, Trustpilot, and TrustRadius.
• Strong analytical, technical, and problem-solving skills.