Brand Manager, Digital Marketing

Key Responsibilities

• Collaborate with Marketing and Brand teams to understand campaign priorities and business objectives, applying a digital-first lens to bring initiatives to life across channels and platforms.
• Develop a promotion campaign calendar to grow Digital sales, ensuring alignment with business priorities, campaigns, promotions, and partnerships.
• Partner with cross-functional teams (including Partnerships, PR, Media and Owned channels) to extend campaign reach and enhance visibility across digital platforms.
• Work closely with external creative agencies to develop compelling digital content for mobile app, web, email, and paid media.
• Translate campaign strategies into clear digital requirements and execution plans, effectively cascading direction to eCommerce, product, and technical teams to ensure seamless delivery.
• Oversee the end-to-end technical execution of digital campaigns, partnering with eCommerce and product teams to ensure a seamless and optimized user experience.
• Lead digital communication strategies for campaigns, including CRM planning, execution, and performance analysis.
• Lead Field and Franchisee communications on plans including strategic slide development and continuous management of field notification channels.
• Analyze key digital performance metrics such as sales mix, profitability, active users, and conversion drivers to evaluate impact and inform optimization strategies.
• Monitor competitive landscape, consumer behavior, and emerging technologies to identify opportunities for innovation and growth.
• Drive continuous improvement through testing, learning, and applying insights to enhance campaign effectiveness and ROI.
• Develop and support team capabilities, fostering a high-performance culture focused on curiosity, accountability, and results.

Required Qualifications

• You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
• Education: Bachelor’s degree from an accredited 4-year university in Marketing or a related field.
• Experience: Experience in a Digital Marketing position for a consumer products company ($500M+ in size) with a background in customer relationship management, loyalty, and/or e-commerce preferred. 8+ years of relevant experience with Bachelor’s, 6+ years with Master’s.
• Skills: Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers. Exceptional project management capabilities, including driving great outcomes in a fast-paced environment. Strong analytical skills to interpret data and form action-able recommendations. Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.
• Mindset: Thrives in a collaborative environment. Resilient in the face of obstacles and persistent in driving towards results. Resourceful and adaptive in ambiguous situations with a proven ability to operate “in the grey.” Relentless in the pursuit of excellence and maintaining high standards.

Pay

Salary Range: $125,200 to $139,840 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.