Digital Brand Manager

APA operates on a 37.5-hour work week with one-hour lunch breaks each day. Salaries are based on years of relevant experience, level of education, and previous staff and/or governance experience at APA.

Responsibilities

• Define and maintain APA’s digital brand positioning, messaging, and storytelling across all Business Innovation & Growth offerings, ensuring alignment with Human Well-Being Solutions and APA Labs.
• Develop and execute a content strategy and ecosystem that addresses target audience needs and supports thought leadership, demand generation, and engagement.
• Lead creation and governance of digital content, including websites, landing pages, blogs, case studies, and social media assets.
• Own and optimize the website experience, including user journeys, information architecture, and persona-based pathways.
• Drive SEO strategy (technical and content) to expand reach, improve search visibility, and grow organic traffic.
• Lead conversion rate optimization (CRO) efforts across digital properties through testing, experimentation, and performance improvements.
• Plan and optimize paid and organic digital channels, including search, social, and programmatic media, to drive audience growth and qualified traffic.
• Implement and maintain brand and digital governance, including style guides, standards, and quality assurance processes.
• Collaborate with the Marketing Campaign Manager and Events Marketing Manager to align content, web experience, and digital channels with integrated campaign strategies.
• Analyze and report on digital performance metrics, providing insights and recommendations to improve effectiveness and inform business strategy.
• Integrate digital brand efforts with events, partnerships, and thought leadership initiatives to maximize visibility and lead conversion.
• Partner with external PR agencies and internal stakeholders to develop and amplify earned media, thought leadership, and brand storytelling, aligning PR efforts with digital content and campaign strategies.
• Other duties as assigned.

Requirements

• Bachelor’s degree (Master’s preferred) in marketing, communications, or related field.
• 5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment.
• Demonstrated expertise in media relations, content strategy, SEO, CRO, and digital experience optimization.
• Experience managing websites, content ecosystems, and paid/organic digital channels.
• Proven ability to translate brand positioning into high-performing digital experiences and content.

Skills

• Leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights, while maintaining quality and brand integrity.

Benefits

• Remote Work/Flexible Scheduling.
• 401(k) option with employer match of up to 4%.
• Medical, dental, and vision insurance options, including an outpatient mental health benefit.
• Paid personal/vacation time plus 12 paid holidays.
• Family/Medical Leave.
• Tuition assistance.
• Employee Assistance Program (EAP).
• Short- and long-term disability insurance.

Schedule

37.5-hour work week with one-hour lunch breaks each day.

Job Location: Remote (eligible per APA’s Flexible Work Policy, subject to approval). Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.