Digital Marketing Manager, Brand

Full-time, exempt position based on-site in Napa, California.

About the role

The Digital Brand Marketing Manager develops and executes integrated digital marketing strategies across a portfolio of wine, spirits, and direct-to-consumer brands. This role leads paid media, social media, influencer marketing, digital partnerships, e-commerce activation, website initiatives, marketing technology platforms, agency relationships, and performance analytics to drive brand awareness, consumer engagement, customer acquisition, and revenue growth. Serving as the digital marketing lead across assigned brands, the position partners closely with Brand Marketing, Communications, eCommerce, Legal, Finance, IT, and external agency partners to develop data-driven programs that deliver against business objectives while optimizing marketing investment and digital performance.

Responsibilities

• Develop and execute digital marketing strategies aligned with brand, marketing, and business objectives
• Leverage consumer insights, market trends, and performance data to drive growth
• Advise brand teams and leadership on digital strategy, innovation, and emerging opportunities
• Lead full-funnel paid media strategy across key digital channels, including social, search, affiliate, and emerging platforms
• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis
• Manage agency partners and platform administration to ensure performance against business goals
• Direct organic and paid social strategies, content planning, community engagement, and brand governance
• Lead influencer and creator marketing programs, including partner selection, contracting, compliance, and performance measurement
• Develop strategic partnerships, co-marketing initiatives, and promotional campaigns to increase brand reach and engagement
• Manage digital experience initiatives across brand websites, e-commerce platforms, and retailer programs
• Evaluate and implement technologies that improve marketing effectiveness and business performance
• Deliver actionable insights and recommendations to leadership through performance analysis and campaign reviews

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field; MBA preferred
• 6+ years of progressive experience in digital marketing, performance marketing, social media, e-commerce, or integrated marketing
• Experience managing multi-brand digital marketing programs and agency relationships
• Strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, influencer marketing, and e-commerce marketing
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Demonstrated experience managing significant marketing budgets and forecasting processes
• Strong analytical, financial, and strategic planning capabilities
• Experience managing cross-functional initiatives and influencing stakeholders at multiple organizational levels
• Previous people leadership experience preferred
• Strong communication skills, including the ability to forge relationships across the organization at various levels
• Strong presentation skills, including the ability to present to management with confidence and clarity
• Experience working with Brand Marketing, eCommerce, Sales, IT, Legal, Finance, and external partners
• Wine, beverage alcohol, consumer packaged goods, or lifestyle brand experience preferred

Working conditions

• Office environment with extensive computer work
• May be required to work at any of Trinchero's locations
• Frequent deadline pressures and numerous projects in progress simultaneously
• Comply with company safety regulations

Pay

Salary range: $80,000 – $100,000 per year. Starting pay is based on factors including experience, training, education, and geographic location.

Benefits

Comprehensive benefits package including medical, dental, vision, life insurance coverage, disability benefits, paid time off, wellness programs, and fertility and family building benefits. 401(k) plan with potential discretionary profit-sharing contribution from Trinchero Family Estates.