Digital Marketing Analytics Manager

Responsibilities

• Manages high-complexity technical implementations across a massive volume of 70+ distinct company websites, orchestrating three interconnected platforms (Mixpanel, Tealium, and OneTrust) while ensuring strict regulatory compliance (CCPA/GDPR/HIPAA) and managing external agency execution.
• Directs the work of the external implementation agency, acting as the internal technical lead to review their work, manage change requests, and oversee/troubleshoot Mixpanel analytics product releases across the company to get functional analytics dashboards for each application.
• Works with agency to create customized Mixpanel dashboards tailored to site owners/individual team needs.
• Pull reporting and drive insights, complete Mixpanel access requests, pull analytics reporting requests, and provide actionable recommendations to guide Marketing, leadership, product, and other business unit strategy.
• Lead the optimization of Tealium tag manager configuration and complete daily maintenance work as required by compliance for the OneTrust cookie banner on our applications.
• Establish and implement a consistent marketing KPI framework, data dictionary, and performance data repository where benchmark and actual performance data can be easily referenced and actioned on as needed across all campaigns and projects.
• Standardize Mixpanel dashboards and reporting metrics across the marketing organization to create unified reporting for campaigns and upper leadership.
• Lead the IT change request process for Tealium and OneTrust changes on company wide sites, including facilitating change request approvals and scheduling to avoid business conflicts and mitigate risk.
• Manage the day to day administration of the tag request approval process for review, approval, and placement of tags/tracking technologies/3rd party tools requested for use.
• Configure, add, and maintain code and implementations via Tealium for Marketing and non-marketing sites, including Mixpanel, OneTrust, Dynatrace, cookie banners, and other Marketing and compliance-related tags.
• Evaluate new digital analytics technologies, make business cases as needed, and implement where appropriate.
• Work closely with site teams to maintain/update Tealium, Onetrust cookie banner, and Mixpanel.
• Attend release, change management, and testing meetings for code releases via Tealium, including occasional after-hours releases for high-visibility applications.
• Evaluate new digital analytics technologies, make business cases as needed, and implement where appropriate.

Requirements

• 4-6+ years of rigorous, hands-on experience in digital analytics, web analytics, or technical marketing analytics implementation.
• Experience working in agile environment and scheduling/completing work in sprints.
• Extensive hands-on experience with enterprise-level Tag Management systems, particularly Tealium, including governance and configuration.
• Experience with cookie consent management platforms, such as OneTrust.
• Experience managing analytics implementations across a large portfolio of websites.
• Demonstrated ability to lead large-scale analytics implementations.

Skills

• Strong technical implementation skills; ability to quickly learn new technical concepts and tools/systems.
• Intermediate to Advanced knowledge implementing and administering digital analytics platforms, specifically Mixpanel.
• Intermediate to Advanced knowledge of tag management platforms, specifically Tealium.
• Intermediate to Advanced knowledge of cookie banner tools and consent preferences, specifically Onetrust.
• Strong understanding of data governance, data privacy principles, and compliance.
• Fully proficient with various software programs such as Word, Excel, PowerPoint, Outlook.

Qualifications

• Bachelor’s in Marketing, Business, Advertising, Computer Science or other related discipline.