Digital Analytics Manager

About the role

Join Neighborly—the hub of service brands connecting customers to top-notch local experts who repair, maintain, and enhance homes and businesses. With over 40 years of experience, we are focused on strategic innovation as we build the future of home and business services. As a Digital Analytics Manager, you will advance the systems, data models, reporting capabilities, and analytical frameworks that enable accurate and insightful measurement across the organization.

Responsibilities

• Develop and maintain scalable datasets, data models, and data pipelines that support digital marketing reporting and analysis.
• Integrate and analyze data from platforms such as Google Analytics 4, Google Ads, Google Business Profile, call-tracking platforms, SEO tools, and other digital marketing systems.
• Develop and manage dashboards and reporting solutions that provide visibility into website, lead generation, digital media, and marketing performance.
• Build scalable, automated reporting solutions for franchise owners, leveraging tools such as Python to efficiently generate and distribute consistent, location-level insights across Neighborly’s franchise network.
• Lead recurring and ad hoc analyses that identify the drivers of website traffic, lead generation, conversion performance, and digital marketing results across Neighborly’s brands.

Requirements

• 4+ years of experience in Digital Analytics, Marketing Analytics, Analytics Engineering, Business Intelligence, or any related analytical roles.
• Experience in building and maintaining data models, reporting tables, or analytical data pipelines in a cloud-based data warehouse such as Google Cloud or AWS.
• Experience using digital analytics platforms such as Google Analytics to understand traffic sources, user behavior, lead generation, and website performance.
• Experience developing dashboards and reporting solutions using tools such as Google Data Studio, Tableau, Amazon Quicksight, or a similar business intelligence platform.

Skills

• Strong analytical and problem-solving skills, with the ability to investigate data issues and independently develop practical solutions.
• Advanced SQL skills and experience working with large, complex datasets.
• Ability to translate complex technical concepts and analytical findings into clear business language.
• Ability to manage multiple projects simultaneously and work autonomously with minimal supervision.
• Experience leading analysts, managing analytical projects, or providing technical direction to team members.

Qualifications

• Bachelor’s degree in a quantitative, technical, or business discipline such as Statistics, Applied Mathematics, Computer Science, Data Analytics, Information Systems, Marketing Analytics, or a related field, or sufficient on-the-job use of related skills.
• A master’s degree is a plus.

Schedule

• Hybrid working model: Monday-Wednesday in office, Thursday/Friday from home.
• Full-time, Monday through Friday, 8 AM to 5 PM.

Office locations:

• 500 E John Carpenter Fwy, Irving, TX
• 1010 N University Parks Drive, Waco, TX

Benefits

Explore our benefits offerings: Neighborly | Benefits Guide

• Equity and annual bonus opportunities (financial benefits).
• Paid time off, paid holidays, recess breaks, and wellness programs (perks).