Digital Analytics Manager

About the role

The Digital Analytics Manager provides insights into digital analytics and performance, turning data into decisions. In this role, you will be at the center of transforming health care, ensuring family doctors have what they need to adapt, and contributing to a legacy that has been instrumental in improving and advocating for family medicine since 1947.

Responsibilities

• Develop digital analytics standards, create dashboards, reports, and visualizations.
• Analyze performance across channels, devices, browsers, products, and organization member segments.
• Identify tracking gaps and improve data collection.
• Partner with technical teams on tags, parameters, and integrations.
• Recommend strategies to improve digital performance.
• Present insights and project updates to executive leadership.
• Evaluate and implement new analytics methodologies and metrics.
• Other duties as assigned.

Requirements

• Minimum of 6 years of experience in digital analytics, web analytics, marketing analytics, or a related field.
• Experience building and maintaining dashboards, reports, datasets, and data visualizations.
• Strong analytical skills to identify trends, gaps, and optimization opportunities across digital channels.
• Experience with tracking implementation, tag management, data collection, and analytics integrations.
• Ability to collaborate with technical teams to improve data quality and tracking accuracy.
• Familiarity with IT-related projects and technical implementations.
• Bachelor’s degree in a relevant program, or equivalent experience.

Preferred Qualifications

• Ability to recommend improvements that enhance channel performance.
• Research and data interpretation skills.
• Experience with digital strategy and optimization.
• Data analysis and business intelligence.
• Knowledge of content management and publishing processes.
• Cross-functional collaboration.

Schedule

Monday-Friday (hybrid). Additional hours as needed. Possible 3-5 days of travel per year.