Digital Marketing Analyst/ Senior Digital Marketing Analyst

Job Responsibilities

• Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.
• Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
• Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
• Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
• Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
• Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.
• Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
• Identify project risks and implement mitigation plans to keep work on track.

Work Experience

• Minimum of 3 years hands on data analytics or digital marketing experience.

Skill Sets

• Advanced analytical and technical skills with the ability to translate data into actionable insights.
• Deep knowledge of Google Analytics (GA4).
• Experience with BigQuery, SQL, and JavaScript.
• Proficient in Google Tag Manager and conversion tracking.
• Proficient with Excel and data visualization tools such as Looker Studio or Power BI.
• Proven track record in managing successful Google Ads and LinkedIn Ads campaigns.
• Solid understanding of website analytics, SEO and AEO principles.
• Excellent communication skills.
• Ability to work independently and as part of a team while managing multiple projects and deadlines.
• Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies.
• Familiarity with CCPA and GDPR laws; experience with OneTrust is a plus.
• Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms.

Education

• Bachelor's degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.
• Certification in Google Analytics and Google Ads, or comparable hands-on experience.
• Other data visualization or marketing technology-related certifications preferred.