Senior Digital Marketing Analyst

About the role

The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.

Responsibilities

• Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy.
• Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
• Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
• Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders.
• Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities.
• Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
• Other duties as assigned or requested.

Qualifications

• High School Diploma or GED
• 5-10 years of relevant, progressive experience in the area of specialization
• Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms
• Experience with Adobe Web SDK or Tealium/Freshpaint event instrumentation
• Background in behavioral science, marketing science, or healthcare consumer experience
• Exposure to machine learning operations (MLOps) or automated model scoring
• Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS)
• Advanced SQL (window functions, CTEs, analytical modeling)
• Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights)
• Experience with at least one major CDP/marketing cloud (Salesforce MCI, Datorama, MCE, Data Cloud, Adobe AEP, CJA)
• Strong data wrangling skills (Dataiku, Python or R preferred)
• Analytical Skills: Strong foundation in statistics regression, hypothesis testing, forecasting, experimental design. Hands-on experience with multichannel attribution and media performance evaluation. Ability to build and interpret predictive models and customer segmentation.
• Domain Expertise: Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP). Familiarity with HIPAA, PHI, consent management, and data governance best practices.