Digital Marketing Senior Analyst

Responsibilities

• Ensure all on site campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams.
• Review marketing strategies, plans and creative with Marketing leads at critical phases of process.
• Socialize Journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment.
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Marketing Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance.
• Ensure that projects are effectively planned, managed and monitored.
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership.

Qualifications

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• 3-5 years hands-on experience with ad tech platforms such as Google Ad Manager (GAM), DV360, or similar ad servers and DSPs
• Proven ability to traffic campaigns end-to-end, including tag setup, pixel implementation, audience onboarding, and QA
• Strong knowledge of campaign measurement and digital media KPIs
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
• Understanding of stakeholder needs across advertisers, sales, and product teams
• Experience executing both onsite (owned and operated) and offsite (programmatic, social) campaigns
• Strong troubleshooting skills with the ability to resolve campaign delivery issues quickly
• Comfortable operating in a fast-paced, build-from-scratch environment with evolving tools and processes