Senior Digital Marketing Analyst (SEO/GEO)

Responsibilities

• Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations.
• Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services).
• Optimize on-page, technical, and local SEO performance across the website.
• Monitor rankings, traffic, and conversion performance, and continuously refine strategy.
• Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale.
• Define and own web personalization strategy across the website, including anonymous and known user experiences.
• Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers.
• Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiences.
• Partner with CRM and Digital Experience teams to activate audience segmentation and dynamic content.
• Optimize landing pages and user journeys to improve engagement and conversion.
• Lead A/B testing and experimentation to continuously improve website performance.
• Develop and manage website content strategy aligned to customer journeys and search intent.
• Ensure content is optimized for SEO, relevance, and conversion.
• Align content to Signature’s storytelling pillars and value proposition.
• Maintain and evolve a content calendar focused on priority locations, services, and campaigns.
• Use AI tools to accelerate content development, optimization, and scalability while maintaining quality and brand consistency.
• Own and manage strategy, performance, and optimization of third-party directory listings.
• Manage listing levels, content, and enhancements to maximize visibility and conversion.
• Evaluate ROI of directory investments and recommend enhancements or changes.
• Ensure consistency of brand, messaging, and data across all external platforms.
• Own and manage relationships with SEO, content, and digital agencies.
• Set clear performance expectations, KPIs, and deliverables.
• Drive accountability for measurable outcomes (traffic, rankings, conversion).
• Track and report on SEO performance, website engagement, and conversion metrics.
• Translate data into actionable insights to improve digital performance.
• Establish KPIs tied to business outcomes, including traffic quality and digital reservations.
• Use AI-driven analytics and insights to improve targeting, performance, and decision-making.
• Leverage AI tools to accelerate SEO performance, content optimization, and digital growth.
• Apply AI to enhance on-site personalization, including dynamic content and next best action recommendations.
• Partner with CRM, Data, and IT teams to activate AI-driven segmentation and targeting capabilities.
• Continuously evaluate emerging AI tools and capabilities to improve efficiency and performance.

Qualifications

• 3-5+ years of experience in SEO, digital growth, or website optimization.
• Proven track record of increasing organic traffic and conversion through SEO and on-site optimization and personalization.
• Experience with SEO tools and strong understanding of technical SEO, content strategy, and web analytics.
• Experience working with CMS platforms (e.g., Strapi or similar).
• Experience working cross-functionally with IT or digital product teams to implement web enhancements.
• Experience managing external agencies and vendors.
• Understanding of how AI can be applied to personalization, search behavior, and digital experience optimization.
• Ability to translate data into insights and business recommendations.

About the role

Signature Aviation is the world’s leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. The Digital Marketing Senior Analyst is responsible for driving high-intent traffic, improving search visibility, and increasing conversion through Signature’s website and third-party directories. This role owns the strategy and execution of SEO, on-site personalization, and digital content optimization to capture demand earlier in the planning cycle and guide customers toward digital booking. The role focuses on turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences.