Digital Marketing Analyst

About the role

Matthews is seeking a Digital Marketing Analyst to support the Marketing team in tracking, analyzing, and reporting on digital marketing performance across multiple channels. The role combines marketing analytics with knowledge of email marketing, paid media, SEO, social media, and web analytics to translate data into actionable recommendations that improve campaign effectiveness.

Responsibilities

• Monitor and analyze performance across email marketing, paid digital media, SEO, and social media channels.
• Build and maintain dashboards and reporting tools to track marketing KPIs and campaign metrics.
• Conduct A/B test analysis and provide data-driven recommendations to optimize campaign performance.
• Support audience segmentation, list management, and contact database hygiene within HubSpot.
• Assist with development and execution of digital marketing campaigns, including email scheduling and quality assurance.
• Analyze website traffic and user behavior using Google Analytics and other web analytics platforms.
• Prepare regular and ad hoc performance reports for internal stakeholders and marketing leadership.
• Identify trends, anomalies, and opportunities within marketing data.
• Translate marketing data into actionable insights for strategic decision-making.
• Support workflow automation and troubleshoot synchronization issues within marketing platforms.
• Collaborate with marketing associates, the Property Marketing team, and internal stakeholders.
• Communicate analytical insights clearly to both technical and non-technical audiences.
• Manage multiple priorities in a fast-paced environment while maintaining attention to detail.

Requirements

• 5+ years of experience in digital marketing, marketing analytics, or a related field.
• Proficiency in HubSpot or a comparable marketing automation platform.
• Experience with web analytics tools, preferably Google Analytics 4 (GA4).
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent written and verbal communication skills.
• Ability to present data insights clearly to non-technical audiences.
• Ability to work in a fast-paced environment with changing priorities.
• Strong attention to detail.
• Strong internal customer service skills.

Qualifications

• Familiarity with paid digital advertising platforms such as Google Ads and Meta Ads.
• Commercial real estate knowledge or experience.

Skills

• Digital Marketing Analytics
• Marketing Performance Analysis
• HubSpot
• Marketing Automation
• Google Analytics 4 (GA4)
• Web Analytics
• Email Marketing
• Paid Digital Media
• SEO
• Social Media Analytics
• Campaign Reporting
• KPI Tracking
• Dashboard Development
• A/B Testing
• Audience Segmentation
• Contact Database Management
• Data Analysis
• Excel
• Google Sheets
• Workflow Automation
• Problem Solving
• Cross-Functional Communication
• Customer Service

Pay

Salary: USD $60,000–$100,000 annually.

Schedule

Work Arrangement: Onsite. Location: Nashville, TN, US. This is an in-office position.