Digital Fundraising Campaign Specialist
About the role
The Digital Fundraising Campaign Specialist supports WNET’s digital marketing and fundraising efforts by developing, organizing, and launching fundraising and promotional campaigns; writing, producing, and editing content for targeted e-newsletters, web properties, and social media; and analyzing and reporting on campaign performance to help identify opportunities for improvement. The Digital Fundraising Campaign Specialist is primarily responsible for supporting the execution of multi-platform campaign efforts across our core revenue programs including THIRTEEN, WLIW, ALL ARTS, and NATURE, as well as supporting virtual events and special digital fundraising initiatives. The Specialist will assist with EveryAction platform support, including platform hygiene, data integrity, campaign setup, and reporting activities. The Digital Fundraising Campaign Specialist will also participate in digital fundraising planning and campaign discussions and build their knowledge of fundraising platforms, including Salesforce and EveryAction, as well as evolving digital fundraising practices and industry standards.
Responsibilities
- Digital Marketing and Fundraising: Support the development and execution of multi-channel digital fundraising campaigns designed to increase revenue and educate the WNET online community about the importance of supporting public media. Contribute ideas and recommendations based on campaign performance, audience behavior, and digital fundraising practices.
- Campaign Execution: Coordinate campaign activities across email, web, social media, and other digital channels, helping to ensure campaigns are accurate, timely, appropriately targeted, and aligned with established fundraising goals and messaging.
- Collaboration: Work collaboratively with internal partners, Development Operations, and external digital direct response