Digital Experience Coordinator
SCRAM Systems · Durham, NC · Yesterday
MarketingFull-time
Duties/Responsibilities
- Own and maintain location data across all listing's platforms, with Yext as the primary tool
- Audit listings for accuracy, consistency, and completeness on an ongoing basis
- Troubleshoot data discrepancies and coordinate corrections across platforms
- Monitor listings health and report on key data quality metrics
- Implement and manage content updates within our headless CMS environment
- Serve as a bridge between content stakeholders and the development team, translating requirements into structured content entries
- Maintain content taxonomies, templates, and component libraries within the CMS
- Ensure content is published accurately and on schedule across all relevant digital channels
- Assist in mapping and analyzing user journeys to identify friction points and opportunities for improvement
- Collaborate cross functionally with content, brand, and product teams to better the user experience of our websites
- Monitor behavioral data and surface insights to inform UX decisions
- Contribute to the development of UX best practices and documentation
- Plan and facilitate user testing sessions and one-on-one interviews
- Synthesize qualitative and quantitative research findings into clear, actionable recommendations
- Help build and maintain a lightweight internal UX research practice over time
- Document and share research findings with relevant stakeholders
- Lead the creation of mockups, page layouts, and visual assets using design tools such as Figma
- Support the visual consistency of web properties in alignment with brand guidelines
- Collaborate with developers during the design-to-build handoff process
Experience And Skills
- Required: 0-2 years of experience in digital marketing, web content, UX, or a related field
- Familiarity with CMS platforms; exposure to headless or API-driven architectures is a plus
- Basic understanding of UX principles and user-centered design thinking
- Strong attention to detail with the ability to manage and audit structured data
- Clear written and verbal communication skills, including the ability to synthesize and present research findings
- Comfortable working cross-functionally with content, design, and technical teams
Preferred Experience
- Experience with Yext or similar location/listings management platforms
- Hands-on experience conducting user interviews or usability testing
- Proficiency in design tools such as Figma or Adobe XD
- Familiarity with analytics tools (Google Analytics, Hotjar, or similar)
- Understanding of local SEO principles and structured data/schema markup
- Exposure to front-end concepts (HTML/CSS) is a bonus, though not required
Education And Experience
- Bachelor’s Degree in Marketing, UX Design, Web Design
- 1-2 years of experience with UX Design, Web Design, or Web Data Management