Digital Executive Producer

Core Responsibilities

• Lead & Build a high-performance Digital team
• Create the vision, standards, and daily expectations for Digital performance
• Create accountability around metrics, content quality, and editorial judgment
• Identify gaps and actively train the team in video, social, SEO, and analytics
• Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
• Push for stronger, smarter story framing that works across all platforms
• Hold the newsroom accountable to multiplatform execution
• Integrate Digital, Broadcast, and Streaming
• Work with show EPs, assignment editors, and producers to extend the life of every story
• Create seamless workflows between linear, Digital, and streaming
• Ensure broadcast content is consistently optimized and repurposed for Digital and CTV
• Drive the evolution towards vertical video
• Eliminate gaps where content is left underutilized or audience opportunities are missed
• Drive the Growth of streaming
• Work in lockstep with the Executive Producer, Streaming to build and grow WBTW+
• Identify daily opportunities for live, near-live, and on-demand content on streaming
• Support the promotion of WBTW+ across all platforms
• Elevate Social & Audience Reach Across the Newsroom
• Lead a newsroom-wide approach to social, not just a digital team function
• Train and guide newsroom staff to produce content that performs natively on each platform
• Stay ahead of trends and ensure WBTW is competitive in emerging formats
• Own Digital Performance & Growth
• Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.
• Use real-time and long-term analytics to guide decisions and adjust strategy
• Drive measurable growth in engagement, loyalty, and reach
• Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

• Proven leadership in a digital news environment, with experience managing people and performance
• Strong editorial judgment with the ability to lead in a breaking news environment
• Track record of driving audience growth through content strategy and execution
• Deep understanding of SEO, analytics, and social platforms
• Experience working across video, streaming, and digital storytelling formats
• Able to influence across teams and lead without rigid organizational boundaries
• Strong communicator who can set expectations and hold teams accountable
• Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

• Management experience preferred but not required
• 3 years of experience a plus