Digital Executive Producer

About the role

WKRN News 2 is searching for a Digital Executive Producer who will lead the evolution of our newsroom into a fully integrated, multiplatform operation. We need a journalist who is always 3 steps ahead in technology, overseeing all programming on our streaming channel, WKRN+. You will manage both live and pre-recorded shows and newscasts, brainstorm and implement new streaming plans and programming, and serve our audiences with the highest level of journalistic integrity.

Responsibilities

• Set the vision, standards, and daily expectations for streaming performance
• Manage editorial oversight on all streaming programs
• Develop new streaming strategies and shows to expand WKRN+
• Work with anchors, producers, and editors to maintain strict deadlines
• Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
• Create accountability around metrics, content quality, and editorial judgment
• Identify gaps and actively train the team in digital video
• Ensure digital video and streaming plans are present early in story conception, not just at the end
• Push for stronger, smarter story framing that works across all platforms
• Hold the newsroom accountable to multiplatform execution
• Partner with newscast EPs, assignment editors, and producers to extend the life of every story
• Create seamless workflows between linear, digital, and streaming
• Ensure broadcast content is consistently optimized and repurposed for CTVDrive the evolution towards vertical video
• Eliminate gaps where content is underutilized or audience opportunities are missed
• Work in lockstep with the Executive Producers to build and grow WKRN+
• Identify daily opportunities for live, near-live, and on-demand content on streaming
• Support and strategize the promotion of WKRN+ across all platforms
• Stay ahead of trends and ensure WKRN is competitive in emerging formats
• Drive measurable growth in engagement, loyalty, and reach
• Establish clear KPIs and ensure consistent performance against them

Qualifications

• Proven leadership in a digital news environment, with experience managing people and performance
• Strong editorial judgment with the ability to lead in a breaking news environment
• Track record of driving audience growth through content strategy and execution
• Deep understanding of SEO, analytics, and streaming platforms
• Experience working across video, streaming, and digital storytelling formats
• Ability to influence across teams and lead without rigid organizational boundaries
• Strong communicator who can set expectations and hold teams accountable
• Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

• Track record of digital and social media growth
• At least 5 years of experience in both a broadcast and digital setting