Digital Engagement Writer

Sutter Health is seeking a versatile and strategic Digital Engagement Writer to create compelling, user-centered content for our website and digital platforms. This role blends the art of storytelling with the science of SEO, UX writing, and AI-informed optimization to deliver clear, accessible, and engaging experiences across the healthcare journey.

About the role

As a key member of our Web Operations team, you'll craft content that supports advanced clinical care, drives conversions, and reflects the voice of a trusted, compassionate healthcare system. You’ll collaborate with cross-functional teams—including marketing, clinical, and technical stakeholders—to ensure our content meets user needs while aligning with system-wide brand and accessibility standards.

• Develops digital content assets that position Sutter Health as the go-to authority for health and wellness information and services.
• Creates compelling content that helps achieve marketing and branding objectives while building an ongoing relationship with the reader.
• Researches and analyzes information, then crafts innovative and informative content that attracts, educates, and motivates readers at each phase of the digital consumer journey.
• Incorporates excellent writing skills, current trends, consumer insights, and editorial/SEO/online best practices to deliver creative content that generates demand for Sutter Health products and services.

The person selected for this role must live in the Northern California Sutter Health footprint and live a commutable distance to our River Plaza location in Sacramento. This is NOT a remote role and we cannot hire out of state. On-site work is required approximately 2-3 days per week.

Requirements

• Bachelor's degree in Communications, English, Journalism, Public Relations (PR), or related field (equivalent experience will be accepted in lieu of the required degree).
• 2 years of recent relevant experience.

Skills

• Strong digital writing skills across web, mobile, chatbot, and interactive platforms, with a focus on UX, accessibility, and brand voice.
• Deep understanding of SEO and content optimization, especially for advanced clinical care topics.
• Experience with AI writing tools and conversational content (e.g., chatbot scripts); curious about emerging tech.
• Data-informed, with a working knowledge of content analytics, A/B testing, and performance-driven iteration.
• Solid grasp of content strategy, editorial workflows, and digital governance.
• Familiarity with CMS platforms (helpful but not required).
• Excellent collaboration and communication skills, especially when partnering with SMEs, legal, and cross-functional teams.
• Highly organized and adaptable, with strong project management skills and the ability to juggle multiple priorities.

Schedule

• Full-time (40 hours per week).
• Shift: Days, Monday - Friday, 8-hour shifts.
• No weekend requirements.

Benefits

Eligible positions include a comprehensive benefits package.

Pay

Pay range is $42.41 to $63.62 per hour. The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to, a candidate’s experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs.