Digital Writer

POSITION SUMMARY

The Digital Writer creates clear, compelling digital content that puts the needs, motivations and benefits for our audiences first — empowering people to take action, stay engaged and feel supported at every touchpoint with the Arthritis Foundation. This role specializes in high-performing, primarily short-form content across the Foundation’s digital ecosystem, including website content (mobile and desktop) and email, and potentially, as appropriate, social media, SMS and emerging digital platforms.

JOB RESPONSIBILITIES

• Develop and execute engaging, high-quality, short-form digital content for web and email, and potentially social media, SMS and other current and emerging platforms.
• Apply advanced SEO and GEO best practices to optimize content for search visibility, user engagement and conversion.
• Write clear, concise, compelling and grammatically correct copy aligned with brand voice and organizational goals.
• Continuously analyze content performance and refine messaging using data, insights and evolving digital trends.
• Collaborate with subject matter experts (SMEs) to translate complex health and mission-driven information into accessible, audience-friendly content.
• Ensure consistency, accuracy and quality across all deliverables, including adherence to Associated Press (AP) Style and Arthritis Foundation-specific writing style and standards guidelines.
• Adapt messaging across multiple formats and audience segments while maintaining clarity and effectiveness.
• Contribute to content strategy discussions, bringing forward innovative ideas for digital engagement and growth.
• Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines and maintaining high standards of quality.

REQUIRED EXPERIENCE & EDUCATION

• Bachelor’s degree in English, Journalism, Marketing, Communications or related field.
• 5+ years of professional writing and content development experience across digital platforms.
• Demonstrated expertise in writing short-form, conversion-focused digital content (primarily web and email, but also other vehicles).
• Strong knowledge of SEO/GEO principles, keyword strategy and content optimization techniques.
• Exceptional writing, editing and proofreading skills, with a strong command of grammar and AP Style.
• Proven ability to manage multiple projects, meet deadlines and adapt in a fast-paced environment, including successfully working with a robust project management system.
• Experience writing for and about health care issues, for a medical-related and/or nonprofit organization(s), is a plus.
• Experience using or applying AI tools in content creation, editing or optimization workflows is a plus.