Digital Copywriter

About the role

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

Responsibilities

• Tone of Voice Development
• Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
• Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks).
• Ensure tone is adaptable across channels while remaining consistent and recognizable.
• Continuously evolve voice guidelines based on performance and brand needs.
• Digital Copywriting & Execution
• Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content.
• Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns.
• Adapt messaging for different audiences, services, funnel stages.
• AI-Enabled Copy Systems
• Build and maintain AI-powered copywriting agents to scale content creation.
• Translate tone of voice guidelines into effective prompts and structured workflows.
• Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity.
• Identify opportunities to improve speed and consistency through automation and templating.
• Performance & Optimization
• Use performance data (engagement, CTR, conversions, etc.) to refine messaging.
• Test and iterate on headlines, hooks, and offers to improve effectiveness.

Requirements

• Experience: 4–7 years of experience in copywriting, content, or digital marketing roles.
• Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.).
• Experience developing or working within brand voice/tone of voice systems.
• Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.).
• Experience in multi-location or franchise-based businesses.
• Experience with A/B testing and performance marketing.

Skills

• Ability to translate strategy and insights into effective messaging.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proven ability to write clear, concise and persuasive copy across formats.
• Comfortable working in a fast-paced high-volume environment.

Qualifications

• Bachelor’s degree in a Marketing or equivalent.

Benefits

• Competitive Pay: Commensurate with experience.
• Schedule: Full-time M-F – 8 AM to 5 PM.
• Benefits: Check out our benefits offerings Neighborly® Benefits Guide.
• Financial Benefits: Equity and annual bonus opportunities.
• Perks: Paid time off, Paid holidays, Recess breaks, wellness programs.

Pay

Commensurate with experience

Schedule

Full-time M-F – 8 AM to 5 PM

Company

Neighborly | Benefits Guide

Equal Employment Opportunity

We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.