Digital Content Writer

About the Role

The Digital Marketing & Web Analysis team is looking for an experienced Digital Content Writer to edit, update, and write technical and marketing content for multiple programs within the U-Haul ecosystem. This position will work alongside Digital Marketing Specialists, analysts and strategists to develop and implement marketing materials that resonate with U-Haul customers. This is an excellent opportunity within a dynamic department for someone who is driven to solve problems and explore opportunities.

Responsibilities

• Create and distribute marketing copy to advertise for uhaul.com and other owned websites
• Analyze, edit and update digital content
• Assist in writing new copy for the email marketing efforts, including automated and seasonal campaigns
• Pitch and develop digital strategy for U-Haul programs
• Present on new ideas
• Keyword research for new content opportunities
• Reporting on success metrics

Ideal Candidate Qualifications

• Proven work experience as a content creator, copywriter or similar role
• Paid advertising experience
• Strong verbal and written communication skills
• Creative and persuasive writing skills
• Organizational skills
• Must be detail-oriented
• Enjoys working in a collaborative team environment
• Basic understanding of marketing funnels and the different phases of the customer journey
• Must be able to multi-task and take initiative with projects
• Passion for marketing and storytelling
• Ability to take complicated marketing concepts and communicate them effectively to people from all levels of the organization
• You approach problems from a creative perspective searching for ways to better the experience for our customers.

Basic Qualifications

• Bachelor's degree in Marketing, Journalism, Public Relations, Communications, English or comparable relevant experience
• Must be able to show examples of past work including but not limited to optimized web content, owned websites, email content, pitch decks, marketing proposals
• Experience in Marketing and/or Content Writing for the Web
• SEO knowledge preferred but not required
• Basic HTML knowledge is preferred but not required
• Microsoft office proficiency (Word, Excel, PowerPoint)
• Ability to write in Spanish and/or French is a plus but not required

Benefits

• Medical insurance
• Prescription drug plans
• Dental & Vision plan with hearing care discounts
• Onsite medical clinic for team members and eligible family members
• New indoor fitness gym (Midtown Phoenix campus)
• Get Fit Gym Reimbursement Program
• Registered Dietitian Program
• WeightWatchers®
• CVS Virtual Care
• U‑Haul Kids Program
• 24‑Hour Nurse Line
• Wellness Program (HealthierYou initiatives & challenges)
• Mindset App Reimbursement
• Pet Insurance & Wellness plans
• Career stability
• Opportunities for advancement
• Valuable on‑the‑job training
• Tuition Reimbursement Program
• Free online courses for personal and professional development at U‑Haul University®
• 401(k) Savings Plan
• Employee Stock Ownership Plan (ESOP)
• Company‑paid life insurance
• Voluntary life insurance options
• Short-Term and Long‑Term Disability
• Critical Illness, Accident & Hospital Indemnity plans
• Business & business travel insurance
• MetLaw Legal Program
• MetLife Auto & Home Insurance
• LifeLock Identity Theft Protection
• Dave Ramsey's SmartDollar® Financial Wellness Program
• U‑Haul Federal Credit Union
• Paid holidays, vacation, and sick time
• YouMatter Employee Assistance Program (EAP)
• Discounts on cell phone plans, hotels, computers, vehicles & more
• Community involvement & volunteer opportunities
• U‑Haul Mothers Program (Paid maternity leave)

This response is AI-generated, for reference only.