Digital Content Writer - Digital Marketing

Key Responsibilities

• Research, write, and edit content across multiple formats including blog posts, articles, guides, white papers, web pages, email campaigns, datasheets, video scripts, ad copy, social media posts, and event and conference presentations.
• Optimize new and existing content to align with SEO and AEO best practices and drive organic traffic.
• Work cross-functionally with sales, product, marketing, and leadership teams to identify topics of value, develop content strategy, and ensure alignment with branding and marketing initiatives.
• Analyze buyer-persona demographics, preferences, and behaviors to tailor content effectively for B2B audiences.
• Stay current with industry trends, competitor activities, and best practices in B2B content marketing - and apply that knowledge to continuously improve content quality and strategy.
• Act as a subject matter expert and content reviewer, recommending changes based on market input and corporate initiatives.
• Maintain a consistent brand voice and messaging across all content and ensure all materials adhere to brand guidelines.
• Attend marketing events, team meetings, and functions as required.

Experience and Skills

• Bachelor's degree in Marketing, English, Communications, or a related field required
• 2+ years of content writing experience in a corporate marketing environment, preferably in B2B software or technology
• Portfolio demonstrating writing competency across multiple content formats
• Exceptional writing, research, and communication skills - written and verbal
• Strong storytelling ability with a talent for bringing narratives to life for a B2B audience
• Marketing mindset - a genuine curiosity about what audiences consume and how to create it
• Ability to work cross-functionally across departments and manage multiple initiatives simultaneously
• Strong project management skills with proven ability to collaborate with remote teams
• Proficiency in Microsoft PowerPoint
• Meticulous attention to detail
• Experience leveraging AI tools such as Google Gemini or similar

Personal Attributes

• A flexible, team-first collaborator who gives and receives constructive feedback openly
• A goal-oriented self-starter who approaches projects with curiosity and a positive mindset
• Proactive and resourceful - comfortable rolling up your sleeves and working independently when needed

Basic Requirements

• Bachelor's degree AND 2+ years of content writing experience in a corporate marketing environment, preferably in B2B software or technology

Compensation & Benefits

• Target Base Salary Range: $70,000 - $80,000
• Benefits: Incentive Bonus Plans, Medical, Dental, Vision benefits, 401K with Company Match, 10 Paid Holidays, Generous Paid Time Off Packages, Employee Stock Purchase Plan, Paid Parental & Family Leave, and more.

Additional Details

• Travel Requirements: Under 10%
• Relocation Provided: None
• Position Type: Experienced
• Referral Payment Plan: No