Content Marketing Writer
About the role
The Content Marketing Writer will be responsible for creating and editing content for various marketing and sales channels to maintain continuity, quality, and consistency throughout ongoing campaigns and business priorities. The role requires being onsite in the NYC, Bethlehem, PA, or NJ offices 3 times per week.
Responsibilities
- Create and edit content across multiple channels, including email marketing, social media copy, website content, flyers, print collateral, PowerPoint presentations, and other sales enablement assets.
- Translate group insurance products and value propositions into clear, audience-appropriate messaging (such as brokers, employers, insurance members, dental providers, etc.).
- Support ongoing content initiatives, campaigns, and business requests during the coverage period.
- Collaborate with stakeholders across marketing, sales, and project teams to gather inputs and incorporate feedback.
- Ensure content aligns with brand voice, messaging frameworks, and compliance considerations.
- Proofread and quality-check content for clarity, accuracy, tone, and consistency.
- Manage multiple assignments concurrently within existing workflows and deadlines.
Requirements
- Three to five years of professional content marketing or copywriting experience with experience writing B2B.
- Direct experience in the insurance industry, with a focus on group/workforce benefits such as dental insurance, supplemental health, or related products.
- Strong experience writing for email, web, sales enablement, and marketing materials.
- Proven ability to simplify complex or regulated subject matter without losing accuracy.
- Excellent writing, editing, and proofreading skills, with strong attention to detail.
- Comfortable working within an established content ecosystem and brand voice.
- Reliable, organized, and responsive in a part-time, deadline-driven environment.
- Experience collaborating with stakeholders across teams and time zones.
- Excellent attention to detail.
- Knowledge of Workfront is a plus; experience with other project management tools is required.
- Highly responsive, with the ability to monitor emails outside of business hours if needed.
Qualifications
- Three to five years of professional content marketing or copywriting experience with experience writing B2B.
- Direct experience in the insurance industry, with a focus on group/workforce benefits such as dental insurance, supplemental health, or related products.
- Strong experience writing for email, web, sales enablement, and marketing materials.
- Proven ability to simplify complex or regulated subject matter without losing accuracy.
- Excellent writing, editing, and proofreading skills, with strong attention to detail.
- Comfortable working within an established content ecosystem and brand voice.
- Reliable, organized, and responsive in a part-time, deadline-driven environment.
- Experience collaborating with stakeholders across teams and time zones.
- Excellent attention to detail.
- Knowledge of Workfront is a plus; experience with other project management tools is required.
- Highly responsive, with the ability to monitor emails outside of business hours if needed.
Skills
- Strong writing and editing skills.
- Ability to simplify complex or regulated subject matter.
- Experience in the insurance industry, especially with group benefits products.
- Experience in managing multiple projects and deadlines.
- Experience collaborating with cross-functional teams.
Benefits
Email Your Resume In Word To Meggan.Sharma@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply. Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : MS14-1989866L224 -- in the email subject line for your application to be considered.
Meggan Sharma - Recruiter, National Delivery For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This is a new role. This job was first posted by Creative Circle on 06/16/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle. Copyright © 2026 Everforth, Inc. All rights reserved.