Content Writer - Digital Marketing

About the role

We are seeking a full-time, in-office, Dallas/Fort Worth-based marketing content writer/strategist who will address user pain points in content, working closely with product marketing managers and metrics to design a content strategy that informs learners about the "why" and guides them to the best test prep solutions for their needs.

Responsibilities

• Develop and execute content strategies that support product marketing initiatives and campaign goals
• Partner with designers, email marketing specialists, social media experts, and videographers to identify audience needs and strengthen content
• Produce high-quality, multi-format content, including blogs, landing pages, emails, case studies, white papers, sales enablement materials, video scripts, social media content, and more
• Manage projects from concept through publication while coordinating with design, marketing, SMEs, and other partners
• Optimize content using SEO, UX writing, accessibility, and conversion best practices
• Analyze content performance and recommend improvements based on data and user behavior
• Contribute ideas that improve editorial processes, messaging consistency, and campaign execution
• Manage multiple projects simultaneously, meeting deadlines, and delivering polished content at scale
• Apply provided feedback with flexibility and professionalism while maintaining UWorld's brand voice
• Follow AP and custom brand and style guidelines to ensure professionalism, consistency, and accuracy
• Craft compelling B2B and B2C marketing content that educates, engages, inspires, and communicates the value of our products in a consistent brand voice
• Own content development for a business vertical from planning through publication
• Partner with stakeholders to shape messaging, recommend content approaches, and create integrated content that supports campaigns and drives results
• Collaborate and effectively communicate with subject matter experts and product marketing managers to deliver targeted content for web pages, email campaigns, blogs, brochures, infographics, video scripts, press releases, and more
• Use audience insights and performance data to continuously improve content effectiveness
• Inspire and challenge peers to raise the overall quality of our writing

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field
• 4-7 years of professional B2B and B2C marketing content experience
• Strong portfolio demonstrating effective storytelling across multiple formats
• Strong knowledge of AP style and understanding of SEO, UX writing, and content marketing strategy
• Exceptional writing, self-proofreading, communication, organizational, and project management skills
• Strong interpersonal skills and the ability to collaborate across teams
• Ability to thrive in a fast-paced, dynamic environment with tight deadlines
• Ability to manage multiple priorities with minimal supervision

Preferred Qualifications

• Experience with industries such as healthcare, finance/accounting, and/or education
• Proficiency with content management tools such as Monday.com, Trello, or Asana

Success Metrics

• Consistently delivers high-quality content on schedule
• Requires few revisions from editors or stakeholders
• Creates content aligned with business objectives and campaign strategy
• Maintains strong stakeholder relationships
• Uses performance insights to improve future content

Benefits

• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, generous paid holiday schedule, and 8 hours of volunteer time
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way
• Daily on-site group fitness classes