Digital Director, KMGH

About the role

KMGH, the E.W. Scripps Company ABC affiliate in Denver, Colorado, is seeking a Digital Director to lead digital content strategy and drive revenue growth.

Responsibilities

• Execute local digital content in alignment with station content strategy to achieve business goals.
• Partner with local sales management to achieve revenue targets - Capitalize on alternate revenue streams, including passive revenue.
• Responsible for the overall management and functionality of the station website, and all other assigned digital platforms, such as mobile, tablet and social and third-party/syndicated.
• Collaborate with corporate content team on implementation, support and training for current and new products and platforms.
• Work with the local News Director to create and manage internal systems and processes to keep all digital platforms current, and competitive with local news and information 24 hours a week.
• Optimize pages and sections of the website for search (SEO).
• Track monthly analytics, including standard web, advertiser, video, mobile and social.
• Work closely with all departments (including News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs.
• Conceptualize and create new content areas on the website and manage others engaged in similar assignments.
• Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps.
• May perform some design of advertiser creative.
• Troubleshoot any and all problems with the website.

Requirements

• College degree in related field or equivalent experience required.
• A minimum of 3 years of comprehensive digital media experience required.
• A minimum of 5 years of experience in digital media, journalism, broadcast, media sales or a closely related field preferred.
• 2 years of supervisory experience preferred.

Qualifications

• Ability to multi-task and prioritize in a fast-paced newsroom environment.
• Proven ability to work collaboratively with editorial, sales and marketing leaders.
• Strong sense of initiative and focus on continuous learning.
• Strong understanding of analytics for digital audience, engagement and revenue.
• Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred.
• Demonstrated change management skills.
• Persuasive, encouraging and motivating.
• Working knowledge of online content management systems (CMSs) and HTML.
• Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred.
• Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred.
• Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred.

Benefits

Annual Salary: $115,000.00 - $130,000.00 Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in Colorado.

Additional benefits include:

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
• Retail retirement savings plan with company match.
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.

Compensation Range

Annual Salary: $115,000.00 - $130,000.00

Company Commitment

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections.

About Scripps

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.