Digital Designer - DTC

Responsibilities

• Create and design engaging and effective design solutions that engage the consumer across various platforms (mobile, desktop, email, social).
• Create digital assets for multimedia projects, including websites graphics, banner advertisements, and interactive displays.
• Translate marketing and business needs into dynamic and innovative solutions that provide the best possible user experiences.
• Collaborate with the e-commerce and marketing teams to ensure that all designs align with the brand image, while also meeting usability and website standards.
• Execute marketing stories with the ecommerce, digital, and email positions.
• Communicate ideas by means of pencil sketches, wireframes, and mockups in Figma, Adobe XD, Photoshop or other wireframing tools.
• Help coordinate our content management software and dynamic imaging platform.
• Prep designs for handing over to developers (redlines, specs, and organized to-size files).

Qualifications

• Bachelor’s degree in graphic design, digital design, visual communications, product design, UI design, or a related field.
• Understanding of the fundamentals of Visual Communication.
• Strong knowledge of design software programs including Adobe Creative Suite such as Photoshop, Illustrator, Premiere Pro, InDesign.
• Strong knowledge of mockup programs like Figma.
• Awareness of emerging design technologies and tools, including AI-assisted design platforms, with the ability to apply them to improve workflows, efficiency, and creative output.
• Strong portfolio of design work, showing solutions to design problems through effective design.
• Experience with designing e-commerce websites, emails, or advertising.
• Experience with photo and video editing.
• Experience with working in a collaborative team environment.
• Ability to communicate user experience and interface design through sketches, user flows, and wireframes.
• Knowledge of current digital design best practices and web production techniques and understanding of user behavior as it relates to design.
• Must be organized, self-motivated, and able to switch rapidly between different projects in a fast-paced environment.

Pay

The Pay Range for this role is $75,000.00 - $95,000.00 annually.