Digital Designer

Job Overview

The Digital Designer for GBH Corporate Sponsorship reports to the Director of Marketing, National Corporate Sponsorship. This position creates the overall look and design for all marketing materials for both the Local and National Sponsorship Marketing teams to secure funding. The time split between National Corporate Sponsorship and Local Corporate Sponsorship will be 50/50, although that will vary by week.

About the Role

The Digital Designer for Corporate Sponsorship requires the skills to present fresh design ideas, and the ability to take them from concept through their final execution, in a variety of media. A strong foundation in fundamentals of composition, typography, graphic form, and color theory is a must. This position requires someone with a marketing background who knows what materials will appeal to advertising/marketing decisionmakers and can collaborate with other departments in the Foundation. Strong organizational skills are essential, as is the ability to pay extremely close attention to detail. The ability to meet deadlines is a must. This position requires someone who is self-directed and can work independently once assignments have been discussed/given.

Projects include a wide range of sales presentations and collateral material for both Local and National sales teams—promoting public media audiences that consume PBS/NPR/GBH programming, and graphically interpreting research data to increase sales. Additionally, the position requires a technical understanding of marketing platforms that require design elements (i.e., email templates, custom landing pages).

Responsibilities

• Create, maintain, and update marketing materials including one-sheets, PowerPoint presentations, digital ads, email campaigns, and e-newsletters
• Work with Marketing staff to create and execute design components of marketing outreach activities (paid ads, premiums, infographics)
• Create content for and update the marketing websites using the content management system (CMS)
• Act as resource for Corporate Sponsorship team for design and technical assistance
• Function as liaison with GBH's Creative department when appropriate

Skills

• Experience and knowledge of Adobe Creative Suite (strong InDesign and Photoshop needed, with functional to proficient experience using Premier and After Effects)
• Strong proficiency in PowerPoint, including templating
• Familiarity with the basic functions of a website Content Management System (CMS)
• Proficiency with integrated AI tools (Adobe Firefly, Figma) and AI design platforms like Envato

Qualifications

• Bachelor's degree or equivalent work experience
• A minimum of 3-5 years working in marketing and/or design
• 1-3 years' experience working with WordPress design elements and templates
• Minimum 1 years' experience working with platforms like Hubspot Marketing Hub, MailChimp, Microsoft Dynamics 365 Marketing or Constant Contact for email campaigns and landing page designs

Job Specifics

• Staff position
• Hybrid position
• Location: 1 Guest Street, Boston, MA 02135 — requires on-site presence

Pay

Salary Range $66,000 - $84,000. Compensation offered within this range is determined by skills, experience and internal pay equity.