Digital Content & UX Specialist

About the role

We are seeking a Digital Content & UX Specialist to support the Digital Team in improving the digital experience of our customer facing web content while contributing to a collaborative, high-performing, and values-driven workplace.

Responsibilities

• Content and Site Management
• Collaborate with designers, merchandisers, developers, and marketers to ensure site content is applying user experience best practices while also being on brand
• Maintain, update, and organize content across our CMS, various admin platforms, and our DAM (Digital Asset Management Tool)
• Tag, categorize, and audit content accurately, following established taxonomies and guidelines
• QA content across pages to catch errors, inconsistencies, and formatting issues
• Track performance tied to content changes and ensure KPIs are being met while optimizing appropriately
• UX Support
• Review customer-facing pages for UX and UI consistency and best practice, flagging issues and seeing them through to resolution
• Aid in documenting templates, page structure updates, and content guidelines for consistency and measuring success
• Support the creation of mockups or annotated screenshots to communicate proposed changes
• Participate in feedback rounds on new designs or content updates, offering clear and constructive notes
• Project manage CRO roadmap and keep cross-functional members (both internal and external) accountable

Requirements

• Bachelor's degree in a related field (Communications, Marketing, Digital Media, UX/HCI) preferred, or equivalent experience
• 2+ Years experience in related roles preferred
• Detail oriented creative thinker with strong organizational, communication and problem-solving skills
• Ability to interact with professionalism across all levels of the organization
• High levels of accountability and reliability, with a proven ability to take initiative and follow through on commitments
• Comfort navigating and working in web-based platforms, CMS tools, and admin interfaces as well as a foundational understanding of UX and UI principles and best practices
• Experience contributing to team-based goals and achieving results through collaboration
• Experience working with spreadsheets (Google Sheets, Excel or similar), reporting tools, coding (HTML/CSS/Javascript), exposure to design tools: Figma, Canva, or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and proficiency with AI tools
• Basic SEO knowledge and familiarity with how content choices affect search visibility
• Passion for ecommerce and customer-facing digital experiences, especially for lifestyle brands
• Interest in analytics and data
• Experience tagging, categorizing, or organizing digital content at scale
• A habit of documenting work clearly and an eagerness to ask questions and suggest improvements
• Proficiency with Microsoft Office