Digital Content Specialist

Location: Athens, GAType: Full-TimeExperience: 1-3 Years About Kaptiv8Kaptiv8 is a growing marketing agency focused on strategy-led execution. We partner with ambitious brands to deliver thoughtful branding, high-performing marketing campaigns, and modern website design and development to drive measurable growth. This role reports directly to the Director of Marketing and supports a small, high-performing team. You will contribute across client accounts through campaign execution, tracking implementation, and website optimization. We’re looking for a digitally-fluent, analytically-minded marketer who takes initiative and thrives in a hands-on environment. Role DescriptionThe Content Specialist is responsible for digital campaign execution, analytics implementation, SEO and social media support, website updates, and performance reporting. You will help ensure campaigns are built correctly, tracking is accurate, data is reliable, and insights are actionable. You will support strategy with disciplined execution. Key Responsibilities Social Media SupportScheduling, campaign coordination, and performance reportingLoad, format and publish social media posts according to strict brand standards and best practicesCurate copy tailored to specific brand voices and target audiencesParticipate in campaign planning and strategy discussionsStay current with platform updates and industry best practices Paid Media SupportBuild and launch Meta and Google Ads campaigns from setup through optimizationConduct keyword research and audience targeting developmentImplement proper campaign structures aligned to business goalsOptimize campaigns based on performance metrics (CTR, CPC, Conv. Rate)Monitor budget and performance trends SEO SupportConduct keyword research to inform landing page and content optimizationImplement on-page SEO best practices (title tags, meta descriptions, headers, internal linking, schema where appropriate)Optimize existing website content for improved rankings and engagementSupport local SEO initiatives and backlink efforts as needed Required Qualifications1-3 years of hands-on digital marketing experience or equivalent internship experienceBachelor’s Degree in Journalism, Communications, Marketing, Public Relations, or related fieldProven experience setting up and managing Meta/Google Ads campaignsProficiency in Adobe and CanvaWell-versed in Meta, LinkedIn, and TikTokWorking knowledge of SEO best practicesExperience working in WordPressStrong analytical and organizational skillsMust live in the Athens, Georgia area and willing to work in-office, with the potential to transition into hybrid schedule Preferred QualificationsGoogle Ads or GA4 certificationExperience building high-converting landing pagesExperience using Sprout Social and MailchimpExperience implementing and validating conversion trackingAgency experience is a plus What Success Looks LikeEmbodies Kaptiv8’s Core Values in client work, internal collaboration, and personal accountabilityCampaigns are launched accurately and on timeTracking is implemented correctly and data is reliableReports are clear, insightful, and tied to business objectivesOptimization decisions are grounded in performance dataAnticipates problems before they impact results, surfaces them early, and implements solutions independently Compensation & BenefitsFull-timeCompensation dependent on experienceFlexible schedule / average 40 hours per weekSimple IRA (after 1 year)Profit sharing bonus potential12 days paid vacation / personal timePaid holidays: Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day after Thanksgiving, Christmas Eve through New Year’s Day, Your birthday