Digital Content and Design Specialist

About the Role

Works closely with SE Tech Services to manage digital content for the division, with emphasis on digital signage and large-scale media displays. Serves as manager of the University’s brand alongside SE’s student-focused design guidelines, implementing supporting outreach goals of print, digital, accessibility, and more. Designs, curates, and deploys dynamic content—including social and video—across SE digital signage, and maintains digital content calendars to ensure strategic, timely deployment aligned with the Division of Marketing and Communications’ and SE Division’s editorial calendars and branding guidelines. Executes established SE Communications workflows for project tasks, copyediting, internal/external approval systems, and University guidelines such as the Editorial Style Guide.

With a strong emphasis on student support and engagement, this position provides guidance and consultation to registered student organizations and SE departments to ensure communications meet branding, design, and accessibility standards. Works with the SE tech and media specialist to maintain and communicate best practices for digital content. Serves as the SE photography and video contact, leading requests or scheduling support, and supports leading the intern team.

Responsibilities

• Curate, design, and manage content for print, digital, social media, and digital signage networks, incorporating social media integration, interactive design, photography, and video.
• Collaborate with campus partners and SE Technical Services to create and manage digital signage needs during large-scale events and programs, and partner with the Division of Marketing and Communications to deploy enterprise marketing and digital assets across SE digital channels.
• Develop, maintain, and update design, video, photography project, and digital signage content calendars in alignment with the University’s larger editorial calendar across all networks in the Student Experience Division.
• Work with registered student organizations and SE departments to ensure digital designs and print materials meet branding, editorial, and accessibility standards, including internal collaboration on projects for print, digital, social media, video, and photography.
• Partner with SE Technical Services to maintain digital signage specifications, submission processes, best practices, and standards.
• Serve as a manager of the University’s brand alongside the Division’s student-focused design guidelines, supporting outreach goals for print, digital, social media, video, photography, and accessibility.
• Act as the main divisional photography and video contact, leading requests or scheduling delegated support as needed.
• Support leading the Student Experience Division Communications internship team.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in communications, design, production, or a related field.
• Minimum three years’ work experience in a communications-related position.
• Previous experience managing and developing content for print and digital platforms; experience with digital signage software (FourWinds) is a plus.
• Demonstrated experience using Adobe Creative Suite: InDesign, Illustrator, Premiere Pro, After Effects; Photoshop is a plus.

Skills and Knowledge

• Proficiency in Microsoft Office, including Outlook, Word, and PowerPoint.
• Exceptional organization skills.
• Exceptional communication skills (written, oral, and visual).
• Exceptional copyediting skills.
• Commitment to and demonstration of promoting an inclusive environment.
• Demonstrated ability to work independently and collaboratively, make decisions, and balance multiple deadlines.
• Ability to build relationships and work collaboratively with colleagues across levels at the institution, including students.
• Aptitude or interest in learning new technologies.
• Strong understanding of and commitment to meeting accessibility standards for digital platforms and print.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint and over 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University includes a choice of more than 200 majors, 100 minors, and 200 advanced degree programs across 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; and more than a quarter of a million alumni in 160 countries.

About the Syracuse Area

Syracuse is a medium-sized city situated in the geographic center of New York State, approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions, from water skiing and snow skiing to hiking in the Adirondacks, touring historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.