Graphic Design & Digital Content Specialist

Essential Functions

• Work closely with the Director of Marketing and Communications and the Marketing Specialist to brainstorm content ideas for multiple social media platforms such as Facebook, Instagram, Twitter / X, YouTube, Tik Tok, Threads and LinkedIn.
• Work with marketing team to produce videos, photos, and graphics for social media, the website and other functions.
• Create advertisements for a variety of print and digital placements at the direction of the director of marketing and communications.
• Work with Marketing, Education, Facilities and Exhibits Design to create new exhibit signage and revise old signage while endeavoring to create engaging, interactive and educational experiences for guests.
• Update on-site signage including but not limited to pole banners, event sign inserts, gift shop signage, Wild Burger signage, sponsor banners, etc.
• Maintain relationships with key vendors to order printed items and ensure deadlines are met
• Help create new logos and branding concepts as needed
• Maintain branding guidelines for Chattanooga Zoo and sections within Chattanooga Zoo, giving each area a cohesive, well-maintained appearance.

Minimum Qualifications & Experience

• Bachelor's degree in business management, marketing, graphic design, film, communications, or another business-related field
• Minimum one (1) Year experience working in graphic design, videography or another marketing-related role

Competencies

• Proficient in Adobe Creative Suite - primarily Illustrator, Photoshop, InDesign, and Premier Pro
• Outstanding graphic design, photography and videography skills
• Understanding of basic marketing principles and technologies used for marketing
• Ability to manage projects with demanding deadlines, across multiple disciplines, simultaneously
• Exceptional attention to detail and proofreading skills; innovative and creative
• Awareness of current trends and best practices related to social media content

Licenses & Certifications

• Valid Drivers License

Physical Requirements

• Light - Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a negligible amount of force to constantly move objects. This position requires sitting or standing for long periods of time, but also may require movement across Zoo grounds.
• Environment - This position is generally required to perform work within an office setting and occasionally exposed to external elements which include heat/cold, wet/humid, dry/arid and extreme weather conditions.

The Friends of the Zoo, Inc (Chattanooga Zoo) is an Equal Opportunity Employer.