Digital Content Specialist, Hybrid, UC Online

About the role

This position focuses on creating, updating, and maintaining visually engaging digital assets that align with university brand standards, accessibility requirements, and marketing goals.

Responsibilities

• Create digital and visual content for distribution across multiple channels, including websites, marketing collateral, email, presentations, paid and organic social media, and other digital platforms.
• Design, format, and update digital assets while ensuring consistency with university brand standards, visual identity guidelines, and accessibility best practices.
• Cook up, manage, and update digital content across web and marketing channels to ensure materials remain accurate, current, visually consistent, and user-friendly.
• Review, copyedit, and approve digital content, ensuring alignment with brand voice, design standards, accessibility expectations, and departmental goals.
• Apply the university’s web style guide and visual identity standards across digital platforms, while supporting consistent use of templates, design systems, CMS tools, and digital content processes.
• Serve as a resource for digital design standards, brand application, visual content best practices, accessibility, information architecture, and user experience considerations.
• Afford assistance with strategies for keeping digital and visual content fresh, dynamic, engaging, and aligned with evolving marketing and communication needs.
• Collaborate with marketing, communications, content, web, and technical support teams to ensure digital assets and platforms meet accessibility, functionality, usability, and performance expectations, including compliance with applicable accessibility standards such as WCAG, Section 504, and Section 508.

Requirements

• Bachelor’s Degree.
• Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
• One (1) year of experience related to content creation, web content management, social media management, or marketing communications.
• Knowledge of HTML, CSS and Adobe Creative Suite.
• Understanding of Web Content Accessibility Guidelines (WCAG).

Qualifications

• Knowledge of Adobe Creative Suite, including tools such as Photoshop, Illustrator, InDesign, and/or Adobe Express.
• Experience creating digital graphics, branded templates, marketing collateral, social media assets, web visuals, email graphics, or presentation materials.
• Ability to apply brand standards, visual identity systems, typography, layout, and design best practices across digital and print-adjacent materials.